Marketing and Supply Chain Management - 22997 Words

ch1 Student: ___________________________________________________________________________ 1. Google, Facebook and YouTube are all innovative, and each company has succeeded because it provided value to its customers. True 2. Marketing is an activity that only large firms with specialized departments can use. True 3. False The group of firms that makes and delivers a given set of goods and services is known as a supply chain. True 9. False The goals of marketing promotion are youth, style, and sex appeal. True 8. False Thoughts, opinions, and philosophies fit the concepts of neither goods nor services, and they cannot really be marketed. True 7. False The four Ps include persistence,†¦show more content†¦E. design new product offerings for other market segments. 22. Which of the following is a core aspect of marketing? A. Satisfying the firm s wants and needs B. Creating universal coverage C. Instilling self-sufficiency D. Making product, place, promotion, and price decisions E. Working with the creative people in ad agencies 23. Which of the following is NOT one of the key questions which must be asked when making marketing decisions? A. How is the product to be designed? B. How much should the product cost? C. Where should the product be promoted? D. How will the product be delivered to the customer? E. Whose responsibility is it to ensure customer service representatives handle returned merchandise properly? 24. Fiona has developed a new software application that automatically reconfigures accounting information based on the standards used in each country. Her product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions she will have to make? A. How the software will be promoted? B. What price to charge? C. What distribution channels to use? D. Where to introduce the software? E. How many software products typically fail? 25. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, including all of the following EXCEPT: A. product. B. place. C. performance.Show MoreRelatedGlobal Marketing And Supply Chain Management Essay938 Words   |  4 Pages†¢ Global Marketing and Supply Chain Management CH18 †¢ Global Supply Chain Strategies. o Implement Efficiency/Cost Strategy. Focus on the low-cost labor, offshore development and manufacturing. †¢ Preferable strategy in the early stage offsetting operations in Cambodia. †¢ Probing the market. o After establishing on the Cambodian market implement Flexibility strategy. †¢ Being a worldwide recognizable brand, the flexibility strategy is the must for the company. †¢ Develop products that are availableRead MoreMarketing: Supply Chain Management and Zara2184 Words   |  9 Pagestoll-free-number channel. In 1995, Progressive moved into the future by becoming the first major insurer in the world to launch a Web site. In 1997, customers could buy auto insurance policies online in real time. COMPANY 1. Apply the concept of the supply chain to Progressive. 2. Using the model of consumer and business channels found in the chapter, sketch out as many channels for Progressive as you can. How does each of these channels meet distinct customer needs? 3. Discuss the various waysRead MoreMarketing Procedure And Supply Chain Management System Essay1168 Words   |  5 Pagesbusiness idea in which he is keen to endow. I asked him to share the thoughts with me in detail. Then he explained, what he wanted to do, how to implement the thinking, approximate cost, budget, tentative loss-profit calculation, marketing procedure and supply chain management system etc. I found out that the proposal is new in Bangladesh and may be feasible if he can run it properly. Then I asked him to prepare a pitch deck for it. He replied, how about the pitch and how to do it. I informed that whatRead MoreThe Effect of E-Commerence on Supply Chain Management and Marketing in the Fashion Industry3136 Words   |  13 Pages‘Electronic commerce and the Internet are fundamentally changing the nature of supply chains, and redefining how consumers learn about, select, purchase, and use products and services’ (Sreenivas, 2007) According to Barnes and Lea-Greenwood (2006) and Berger (n.d), mass-communication has allowed consumers greater access to information and consequently the performance gap between companies can no longer be hidden. With the introduction of e-commerce, how consumers behave and what they demandRead MoreCulture Mistakes by Pizza Hut1311 Words   |  6 Pages2010. Donovan  , R. Michael (2005).  Effective Supply Chain Management (Movahedi et al., 2009, defining supply chain management, evolution of supply chain studies Lambert, 2008) mentioned by Cooper et. al., 1997 Enclyclopedia of e-commerce (2009), definition of supply chain management 2007 – Springer; J Oleskow, M Fertsch, P Golinska, data mining as the efficient tool for the effective supply chain integration LIU.,F; study and explore the supply chain base on CRM, 10 Mar 2011   Tseng, D. S., CoxRead MoreSupply Chain Management For A Competitive Advantage1505 Words   |  7 Pagescompetitive advantage. It is called supply chain management and it includes all integrated activates which introduce to market place and maintain customer satisfaction. This supply chain management drives from multi- disciplinary departments such as procuring, transportation, manufacturing products, customer services, distribution of product into integrated program. Successful management will be in coordination and integrated in all these activate in an unbroken chain process. It supports and interconnectedRead MoreSupply Chain Management Strategy Planning And Operation Solution Manual1533 Words   |  7 PagesSUPPLY CHAIN MANAGEMENT STRATEGY PLANNING AND OPERATION SOLUTION MANUAL PDF Copyright  © 2014. All Right Reserved SUPPLY CHAIN MANAGEMENT STRATEGY PLANNING AND OPERATION SOLUTION MANUAL PDF Download: SUPPLY CHAIN MANAGEMENT STRATEGY PLANNING AND OPERATION SOLUTION MANUAL PDF Are you trying to find Ebook Supply Chain Management Strategy Planning And Operation Solution Manual PDF?. You will certainly enjoy to understand that today Ebook Supply Chain Management Strategy Planning And Operation SolutionRead MoreMarketing Analysis : Sift Analytics Group Essay1250 Words   |  5 Pagesattract, retain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition. Brief Background of the Company Sift Analytics Group is the leading provider of enterprise software solutionsRead MoreMcDonalds Supply Chain Management1142 Words   |  5 PagesMcDonald’s Supply Chain Supply chain management, or SCM, is concerned with managing the inputs of goods or services for final users from acquiring the raw materials through the end of the product’s useful life. The inputs of goods or services include a wide variety of activities not only in a single department in a company but also from different departments and outside the company; they are cross-functional activities that contain increasingly complex networks supply chains in the businessRead MoreAssignment 2: Chain Management at Durham International Manufacturing Company (Dimco)1373 Words   |  6 PagesAssignment 2: Chain Management at Durham International Manufacturing Company (DIMCO) Case Study Determine whether integration efforts should start with suppliers, distribution, or both. Explain the rationale for your decision. What are the basic components of a supply chain? Most companies are utilizing a five supply chain components, in order to bring products to the marketplace. The five supply chain components are Suppliers, Manufacturers, Distributors, Retailers, and Consumers/Customers. Effective

Company Profile And Philosophy Of Amazon.com, Inc.

1. Provide a (a) brief history of the company including the company profile and philosophy. Amazon.com, Inc., is an e-commerce company that offers that offers a vast range of products through its website. It operates in two segments, North America and International. The North American segment focuses on retail sales, while the international segment focuses on the operations done through its international websites such as www.amazon.co.uk. Through its website, the company offers instant videos, digital music, Amazon Cloud Drive, and other various products. The company offers its own products and third-party products through its website and mobile application. It also manufactures and sells electronic devices such as the Fire Tablets and†¦show more content†¦Jeff Bezos then debuted the company website on July 1995 and it soon became the number one book site on the World Wide Web. The website let customers select a book title, order books with the credit card, and the order would be shipped in a few days. The company did not have a warehouse, since orders were placed directly through wholesalers and publishers. Jeff Bezos initially operated from his garage until his success grew and moved to an office in Seattle that served as customer support, shipping and receiving area. A month after launching the website, the company had filled orders from all United States and 45 other countries. Amazon.com was created as a customer-friendly website and it relates to all types of customers. In May 1997, the company went public. The initial public offering was three million shares of common stock. In October 1997, Amazon became the first Internet retailer to reach one million customers from all United States and now 160 countries. The company now had a revenue of $147.8 million in yearly sales. In 1998, Amazon.com was the third largest bookseller in the United States. That same year Amazon.com diversified into Europe by acquiring Bookpages and Telebook, two large online book sellers. The company also acquired Internet Movie Database which would mark the expa nsion of their items for sale. In 1998, the company also entered into the online music store business. By 1999, the company had added new products to its

Why We Crave Horror Movies Sample Essay Example For Students

Why We Crave Horror Movies Sample Essay Here is an essay I am composing for my English 101 category. Any advice or unfavorable judgment would be helpful and really much appreciated. The full text of King’s essay is available at the terminal of the article for mention. An Excuse for Horror: Stephen King’s â€Å"Why We Crave Horror Movies† The first Stephen King novel I read. Christine. was chilling. Wyrd. creepy. and unusual. But I loved it. The 2nd. Carrie. was even less normal. and I was enthralled by it. excessively. How could these horror narratives of a obsessed. murderous auto and a supernatural. misunderstood. vindictively homicidal adolescent be a narrative for anyone other than pre-pubescent male childs? That is precisely what Stephen King sets out to explicate through wit and metaphor—in a startlingly dry way—in his essay. â€Å"Why We Crave Horror Movies. †Stephen King approaches the topic of why people want to read such freaky absurdness from the angle of horror films. From this place. he jumps right into his thesis: â€Å"When we pay our four or five vaulting horses and place ourselves at tenth-row centre in a theatre demoing a horror film. we are make bolding the incubus. † In other words. Mr. King says that horror films are humankind’s method for touching on the basal side of its corporate psyche. He illustrates this point most efficaciously with the ghastly metaphor. which seems to go cardinal to his statement of the thesis: The horror movie has become the modern version of the public lynching. ( †¦ ) The possible lyncher is in all of us ( excepting saints. yesteryear and nowadays ; but so. most saints have been crazy in their ain ways ) . and every now and so. he has to be let loose to shout and turn over about in the grass. In other words. harmonizing to Mr. King. the viewing audiences of horror films are pleasing in the hurting and torment depicted in the characters—with buttered popcorn. no less—in much the same manner that the Gallic labor watched the decapitations of the nobility during the Gallic Revolution. This upseting fable is an attention-grabber ; it ironically rivets the reader’s attending in precisely the same manner Mr. King describes the pull of horror narratives. This sarcasm shows up once more when he sarcastically quotes the dead babe gag: â€Å"‘What’s the difference between a truckload of bowling balls and a truckload of dead babies’ ( You can’t unload the truckload of bowling balls with a pitchfork. ) † This macabre joke serves two intents: it provides an illustration of human nature’s desire to laugh at the hurting of others. while at the same time repeating the same point by really entertaining the reader! Of class. Mr. King is a horror author himself. so at that place does look to be some prejudice in his statement ; that is. he is supporting his ain art. Staying off from facts. Mr. King gathers his chief points from his ain sentiments and theories. This tactic is really effectual. nevertheless. for Mr. King’s acute head seems to pick out logical—and scarily accurate— observations of human nature. For illustration. he says people go to horror flicks to turn out â€Å"that we are non afraid† . â€Å"to set up our feelings of indispensable normality† . â€Å"to have fun† . and to vent our insane side. Mr. King’s bias because of experience has another side to it ; the ample endowment for being originative he has honed through decennaries of composing makes every point interesting. Each thought is able to hit place in the head and bosom in a manner that traditional commentary would non. Mr. King says that everyone has an insane side. merely in differing amounts—or as he termed. â€Å"sanity becomes a affair of grade. † He reinforces this statement with the contemporary illustrations of the highly insane Jack the Ripper and the Cleveland Torso Murderer. stating that if you are that insane. so society will â€Å"clap you off in the amusing farm. † These existent life illustrations are good known ; and even those who have non heard about these sociopaths understand Mr. King’s allusion to really insane people. Following. he provides a contrast to the utmost moonstruck with the mundane insane—and rather comical—examples of comparatively normal foibles: nose-pickers and those who talk to themselves. .u6c26328851faf6956bdd74e686f56020 , .u6c26328851faf6956bdd74e686f56020 .postImageUrl , .u6c26328851faf6956bdd74e686f56020 .centered-text-area { min-height: 80px; position: relative; } .u6c26328851faf6956bdd74e686f56020 , .u6c26328851faf6956bdd74e686f56020:hover , .u6c26328851faf6956bdd74e686f56020:visited , .u6c26328851faf6956bdd74e686f56020:active { border:0!important; } .u6c26328851faf6956bdd74e686f56020 .clearfix:after { content: ""; display: table; clear: both; } .u6c26328851faf6956bdd74e686f56020 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6c26328851faf6956bdd74e686f56020:active , .u6c26328851faf6956bdd74e686f56020:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6c26328851faf6956bdd74e686f56020 .centered-text-area { width: 100%; position: relative ; } .u6c26328851faf6956bdd74e686f56020 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6c26328851faf6956bdd74e686f56020 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6c26328851faf6956bdd74e686f56020 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6c26328851faf6956bdd74e686f56020:hover .ctaButton { background-color: #34495E!important; } .u6c26328851faf6956bdd74e686f56020 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6c26328851faf6956bdd74e686f56020 .u6c26328851faf6956bdd74e686f56020-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6c26328851faf6956bdd74e686f56020:after { content: ""; display: block; clear: both; } READ: Women In Combat Analysis EssayThese existent life illustrations are good known or—in the instance of the more normal nose-picker—commonplace ; even those who have non heard about the two sociopaths understand Mr. King’s allusion to really insane people. This usage of everyday illustrations makes his audience comfortable with the text—and. in bend. the subject of the essay—by giving them something to associate to. Mr. King once more takes the chance to throw a touch of wit in when he mentions that â€Å"neither of those two amateur-night sawboness. † Jack the Ripper and the Cleveland Torso Murderer. â€Å"were of all time caught. heh-heh-heh. † Mr. King begins his decision with a few sentences that really about repeat his thesis: â€Å"The mythic horror film. like the ill gag. has a soiled occupation to make. It intentionally entreaties to all that is worst in us. It is morbidity unfettered. or most basal inherent aptitudes allow fee. our nasty phantasies realized. † This restatement adequately summarizes the chief points of the whole essay. and besides provides a good connexion to the beginning of the essay. This connexion facilitates the flow from the thesis through the essay by supplying a finish for the transitory paragraphs in the center. Metaphorically. if the chief organic structure of the essay is a span. so the thesis and its ultimate reverberation are the riversides on either side—without both Bankss. the span would non travel anyplace. Without Mr. King’s disposed decision. his statements for why people love horror would look to roll. The terminal of Mr. King’s decision contains illustrations of all the persuasive tactics he used in his essay ; so. it is a decision of rhetorical form every bit much as sentiment.To wrap up the essay. Mr. King once more uses his most-often used idiom—metaphor:â€Å"For myself. I like to see the most aggressive of ( †¦ ) as raising a trapdoor in the civilised prosencephalon and throwing a basket of natural meat to the hungry alligators swimming about in that subterraneous river beneath. † Finally. Mr. King ties the alligator metaphor to an allusion to The Beatles’ classic vocal â€Å"All You Need Is Love† . supplying a concluding mention to pop-culture.â€Å"It was Lennon and McCartney who said that all you need is love. and I would hold with that. Equally long as you keep the gators fed. † Mr. King’s essay. â€Å"Why We Crave Horror Movies. † is a alleviation to read ; for while before I read the essay I felt guilty about reading such bloodstained literature—not to advert immature. now I have an alibi.

The Duchess of Malfi Essay Paper Example For Students

The Duchess of Malfi Essay Paper The imagery combined with Websters poetic flair is what, in my opinion, makes his tragedies even more powerful than those of Shakespeare as the audience are given so much more than what they see on the stage. The themes of death and disease in Websters plays can also be seen as a structural device. The imagery of blood and hell is contrasted with beautiful descriptions of jewels and nature. This balance of imagery and its relative timing within the play makes the work flow smoothly and allows the audience to enjoy a glimmer of light amongst the dark images and actions. We will write a custom essay on The Duchess of Malfi Paper specifically for you for only $16.38 $13.9/page Order now This is perhaps a device which mirrors the tragicomedy within Websters plays. The love that is felt is real, passionate love. The hate and envy is also very real. This is reflected in Websters metaphors for both good and evil which are not always explicit. Reversed and indirect imagery is often employed to emphasise the contrasts in the play and in the individual characters themselves. An example of this is the devil in crystal (IV. ii. 84), a line spoken by Brachiano of Vittoria in The White Devil. The duality seen in the character of Vittoria makes her seem more alive. The paradox of her beauty (both physically and socially) and her evil is expressed here. The idea of balance in the plays makes Webster seem less obsessed with death than obsessed with death as the most powerful image known to man. Websters death scenes and last words are probably the main feature which distinguishes him entirely from his contemporaries. The death scenes linger and are drawn out with eloquent speeches and characters who have fallen silent after they are struck down only to return for a few, valuable words before they finally die. Again the use of caesuras within sentences becomes more frequent to make the words more poignant and to emphasise the horror and finality of death. In The Duchess of Malfi among the final utterances of the Duchess are the lines: I know death hath ten thousand several doors For men to take their Exits: and tis found They go on such strange geometrical hinges, You may open them both ways: (IV. ii. 215-8). The overruns and caesuras make the sentence unfold like a plot. The rhythm is lost and the sentence takes the form of free verse, reflecting the freedom of death after a life of subservience. The views of death portrayed by Webster in his plays are diverse. They are beautiful and haunting, desolate and awful. He makes his characters portray the pain of death and also the overwhelming release and often shows the state of hopelessness which results in an almost complete lack of any emotion. In The White Devil Flamineo and Vittoria remain defiant in death3. Flamineo declares that I do not look Who went before, nor who shall follow me; No, at myself I will begin and end. (V. v. 223-5) Webster uses last words to such effect that he gives characters two or three death speeches or makes them continue in dialogue with another character until their demise. Unlike many other plays the death is not reserved for the last scene or even the last act. Webster surprises us by bringing death about at unlikely times and often too quickly after the plans have been made for a characters murder, for example in the dumbshows in The White Devil which occur in Act II. This gives the audience a sense of the uncertainty and spontaneity of death. Another view may be that Webster is in fact not obsessed with death as much of his work focuses on the corruption of the state and the lives of the murderers rather than engaging the audience completely with those who are about to die. He is concerned with all the issues surrounding death rather than death itself. The imagery of death is very powerful and may be the most effective way of getting a desired reaction from the audience. In comparison with his contemporaries Webster, in my opinion, does not seem obsessed with death and disease. Poets such as Donne write about death and also death into poems on other matters entirely as metaphor: .ua6946d081d9d697f9cae132f0ba38e04 , .ua6946d081d9d697f9cae132f0ba38e04 .postImageUrl , .ua6946d081d9d697f9cae132f0ba38e04 .centered-text-area { min-height: 80px; position: relative; } .ua6946d081d9d697f9cae132f0ba38e04 , .ua6946d081d9d697f9cae132f0ba38e04:hover , .ua6946d081d9d697f9cae132f0ba38e04:visited , .ua6946d081d9d697f9cae132f0ba38e04:active { border:0!important; } .ua6946d081d9d697f9cae132f0ba38e04 .clearfix:after { content: ""; display: table; clear: both; } .ua6946d081d9d697f9cae132f0ba38e04 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua6946d081d9d697f9cae132f0ba38e04:active , .ua6946d081d9d697f9cae132f0ba38e04:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua6946d081d9d697f9cae132f0ba38e04 .centered-text-area { width: 100%; position: relative ; } .ua6946d081d9d697f9cae132f0ba38e04 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua6946d081d9d697f9cae132f0ba38e04 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua6946d081d9d697f9cae132f0ba38e04 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua6946d081d9d697f9cae132f0ba38e04:hover .ctaButton { background-color: #34495E!important; } .ua6946d081d9d697f9cae132f0ba38e04 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua6946d081d9d697f9cae132f0ba38e04 .ua6946d081d9d697f9cae132f0ba38e04-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua6946d081d9d697f9cae132f0ba38e04:after { content: ""; display: block; clear: both; } READ: Prostitution: The Uncontrolalble Vise EssayThe Dampe When I am dead, and Doctors know not why, And my friends curiositie Will have me cut up to survay each part, (1-3) This obsession may be a reflection of the times in which they were living, namely of the plague. Shakespeare and numerous contemporary playwrights and poets use the theme and imagery of death and disease, especially in tragedies, to emphasise the awful facts of life ending. It seems that Websters contemporaries appear less obsessed with death as they have written comedies and other works to balance their opinions. Death is an important feature of Websters work as a tragedian but not the only important feature. His poetry and imagery fit well together and the balance in his work is impressive. Death and disease featured heavily in the world in which he was writing and those he was writing for. This is apparant not only in his own work but in most other work of the time. 1 From Simon Trusslers commentary of The White Devil, Methuen, p. xxvi. 2 The italics here are my own to show the amount of imagery in just one short speech. 3 Dollimore, p244.

Customer Relationship Management Systems

Customer Relationship Management Systems In executing a business strategy, poor data quality results from two main sources. These include the use of flawed performance indicators and incoherent analysis of business operations and performance metrics.Advertising We will write a custom essay sample on Customer Relationship Management Systems specifically for you for only $16.05 $11/page Learn More In many businesses, this problem is exacerbated by shifts into business management systems that synchronise business and computer-based systems. This approach increases the risks posed by poor data quality on business outcomes. Poor data quality presents challenges that adversely affect the provision of quality customer service. Access to high quality data is necessary for two main reasons. First, high quality data facilitates the operation and maintenance of analytical Customer Relationship Management (CRM) systems. Second, it improves the quality customer service. The success of a CRM system depends on th e quality and reliability of customer data. Quality customer data is obtained by resolving key issues outlined below. What channels are available to businesses for generation of reliable and high quality customer information that is easy to apply? How can various customer experiences be synchronized in enterprises that use multiple channels? How can businesses develop their analytical systems in order to use customer feedback to improve their efficiency and profitability? How can customer feedback be integrated into business systems in order to improve customer service? In-depth analysis is vital in identifying the most effective operational sources that can be used to generate customer data for use in developing better systems. Such analysis involves resolution of several questions. Which are the most reliable sources of customer data? In what format is the data stored? Is the data available in any other form? Can duplicate data improve the value of the enterprise? Which data po ol is the most consistent? Businesses use diverse databases. Therefore, it is imperative for system operators to possess special skills and extensive understanding of technology for effective operation of varied database management systems. The most preferred data architecture applied in many enterprises is the model integrated into the CRM suite vendor. Despite its wide application, the model presents several challenges that affect the efficiency of chosen management systems. The model replaces the existing database with a new one that has a different data model. In addition, it clouds the new system with innumerable data pools.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The model is beneficial because it facilitates the integration of the new system with existing systems for rapid data transfer. Another challenge that comes along with this model is the risk of data duplica tion. In many cases, the new system duplicates certain data elements that are contained in the existing system. Data duplication complicates the decision-making process. In order to make the CRM data architecture the default system in an enterprise, it is necessary to map the applications of a new system into existing databases in order to synchronise their functions. This approach is expensive because it requires many resources. Therefore, it is mainly applied by large enterprises. An alternative approach is to integrate existing databases with newly developed operational data stores and CRM applications. Companies discover and master their CRM capabilities by finding and executing projects from clients through brainstorming sessions. These sessions aim to understand customer insights, build data pools, integrate new technologies into business operations, and increase employee performance through training. Identification of projects that align with an enterprise’s CRM capabi lities reveals the technical and financial requirements of chosen projects. After project identification, the company focuses on finding the right people, business processes and technologies to execute the projects. Comprehension of customer profitability is based on the proper integration of products, sales staff, data channels, and customer insights into the management system.

Definition and Examples of Solecism

Definition and Examples of Solecism In prescriptive grammar, a usage error or any deviation from conventional word order. In its broader implications, notes Maxwell Nurnberg, a solecism is a deviation from the norm, something illogical, incongruous, absurd, or even an impropriety, a breach of etiquette (I Always Look Up the Word Egregious, 1998).The term solecism is derived from Soli, the name of an ancient Athenian colony where a dialect regarded as substandard was spoken. Examples and Observations: Solecism. An ancient term for an error in syntax arising from a mismatch between words. E.g., those page would be a solecism since plural those does not match or is not congruent with, singular page. . . .The extension to errors other than of language is modern.(P.H. Matthews, Oxford Concise Dictionary of Linguistics. Oxford Univ. Press, 1997)I quit school when I were sixteen.(public service ad)Songs you sang to me, sounds you brang to me.(Neil Diamond, Play Me)Curiouser and Curiouser[T]he phrase curiouser and curiouser . . . occurs for the first time in the 1865 Alices Adventures in Wonderland at the start of Chapter 2: Curiouser and curiouser! cried Alice (she was so much surprised, that for the moment she quite forgot how to speak good English); now Im opening out like the largest telescope that ever was! Its not good English because of the rule that -er may . . . be added only to words of one or two syllables; a three-syllable word like curious requires the use of more instead, s o Alice would properly have said, More and more curious! But, recalling Alice and her truly curious adventures, curiouser and curiouser has passed into general use as a phrase to evoke any situation so curious as to cause one to forget good English.(Allan Metcalf, Predicting New Words. Houghton, 2002) Between You and IBetween you and IAnd the stars that light up the sky . . ..(Jessica Simpson, Between You and I)[S]ome things we now consider to be mistakes or solecisms were once quite acceptable. . . . Are we racked with indignation when we hear Bassanio in The Merchant of Venice read a letter from Antonio containing the words All debts are cleared between you and I?(Henry Hitchings, The Language Wars. John Murray, 2011)Solecisms and Barbarisms (1882)Solecism. In rhetoric, a solecism is defined as an offense against the rules of grammar by the use of words in a wrong construction; false syntax.Modern grammarians designate by solecism any word or expression which does not agree with the established usage of writing or speaking. But, as customs change, that which at one time is considered a solecism may at another be regarded as correct language. A solecism, therefore, differs from a barbarism, inasmuch as the latter consists in the use of a word or expression which is altogether con trary to the spirit of the language, and can, properly speaking, never become established as correct language. Penny Cyclopaedia(Alfred Ayres, The Verbalist: A Manual Devoted to Brief Discussions of the Right and the Wrong Use of Words. D. Appleton, 1882) Roman Rhetoricians on SolecismsI allow that a solecism may occur in one word, but not unless there be something having the force of another word, to which the incorrect word may be referred; so that a solecism arises from the union of things by which something is signified or some intention manifested; and, that I may avoid all caviling, it sometimes occurs in one word, but never in a word by itself.(Quintilian, Institutes of Oratory)There are two faults in speaking that can mar its Latinity: solecism and barbarism. A solecism occurs if the concord between a word and the one before it in a group of words is defective. A barbarism is when something faulty is expressed in the words.

LSweek 9 m 9 Essay Example | Topics and Well Written Essays - 1000 words

LSweek 9 m 9 - Essay Example It should also be noted that all aspects of development, whether social or economic, need to be measured in terms of sustainability. These efforts, however, if met by companies and or corporate bodies should be rewarded. However, historical experiences show that such rewards have rarely occurred. If this has to be done, measurement and strategic management is an inevitable requirement. Major changes in political will and economic policy need to be put in place to control use of resources in a manner that does not comply with the principles of sustainability. Such measures can include legislations, positive rewards to complying companies just to mention a few. In a research conducted in Japan by Michael Angelo and Cortez, in 2011 at the Asia Pacific University to establish how challenges related to social and environmental performance affect financial performance, any environmental innovation geared towards sustainability impacted positively on market performance. In addition, an incr ease in the short-term liabilities was attributed to the investment placed on environmental innovation in terms of cost of maintenance corporate social responsibility cost. Similarly, while markets’ concern about environmental conservation takes precedence in economic measures, social expenses is not their major concern as they presumably take this as a government responsibility. It is important that as we work towards economic stability, leaders should be able to Measure Company’s performance in more systematic ways. These way organizations will play an important role towards a competitive and suitable society. Based on the above-mentioned fact, most leaders today have adopted the strategy through reduction of the company’s socio-environmental impacts in the world as well as drawing limits to risks posed on the environment such as global warming. This is done through enhanced ecological management practices, sustainable use of the available resources and care f or the natural resources. An emerging trend is where executives and top management officials are beginning to exhibit transparent operations with regards to finances and accountability in a manner that go beyond use of ancient performance measures. This behavior is as a result of increasing compulsion for companies to take responsibility for the non-financial effects. On the other hand, the general ideas of sustainability are geared towards the enhancement of valuable features with an intention of reaching them out to the upcoming generations. Two theories have been adapted to explain the meaning of this statement; preservation and development version and resilience. The second theory is that of enhancing and maintaining natural and human capital. The adaptation based theory views sustainability as an adaptation route whose approach closely links system theories and complexity theories on self-maintenance. The view relates the internal systems of an organization to external interact ions exhibited by the environment. It is worthy to note that as the organization tries to

The Signature Murders Coursework Example | Topics and Well Written Essays - 500 words

The Signature Murders - Coursework Example At the moment Garcia’s sister-in-law visited the apartment with her son, found what had happened and called the police. In the second murder case, 65 years old, Willie Nichols was found dead in his apartment following the insistence of his friend Deborah, who pleaded with the apartment manager to open Nichols apartment after he had failed to pick her calls a number of times. Based on the evidence collected in two crime scene, there was a possible connection that they had been committed by the same individual, who was later identified as Robert Rose (Ramsland, 2012). The investigators applied professional techniques in the case; firstly they were divided based on the divisions to ensure that the evidence collected on the scene was handled appropriately. Detective Thacker and Small from the Hollywood Homicide Detective evaluated the scene and determined that it was a burglary. The Scientific Investigative Division (SID) collected the evidence, which was given to the criminalistic team for analysis (Ramsland, 2012). To secondary scenes existed and the handling of the crime scene was relevant to the closing of the case. Forensic technologies were utilized at a wide array of the signature murders. The collected fingerprints were examined using the fingerprint classification (FPC) and the information was transmitted to the AFIS computer for evaluation and comparisons. Electrostatic detection apparatus was used to dust the particles from the offender’s footprints (Ramsland, 2012). The blood collected as evidence, which belonged to both the victim and the offender was also tested. The DNA test was done through Polymerase Chain Reaction (PCR) and it distinguished the victims’ blood sample from that of the offender (Krimsky & Simoncelli, 2013). The rich evidence that was in the two murder cases enabled the investigators and the forensics to be conducted easily and it was admissible to the court.

Summarise The Preparations That Need Essay Example for Free

Summarise The Preparations That Need Essay The preparations required will include the planning of appropriate approaches to information collection There should be interrogation/analysis of the data collected during implementation of internal quality assurance. Preparations should be made to ensure clear and effective communication and negotiation with learners/assessors/colleagues/employers. Preparations should be made for administrative arrangements such as timing, venue, agenda. Within the administrative arrangements for CPD activities schemes need to be set up to prepare participants. Preparations should also include resources such as assessors’ records, assessment plans, sampling schedules, organisation documentation, templates for recording outcomes, and new technology.

The Power of Sin in Nathaniel Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Power of Sin in The Scarlet Letter Sin is the main theme in the Scarlet Letter. All of the characters in the book were somehow affected by the main sin, which was adultery. The three main characters were the most widely affected, and their whole lives were molded by the way they dealt with the sin. The sin surrounds, encloses, and strangles them. There was no escaping from its harsh consequences. Hester Prynne's sin was as an adulteress, and the result of this was that she had to wear the scarlet letter "A." She feels that her sin has taken away everything she had, and given her one thing in return; her baby. Although she had dignity and pride when she first stepped out of the prison and when she stood upon the scaffold this "A" unfamilarized and seperated her from the community, and she stood alone with her child as she does for the most part of her life following this event. From then on, she was to live away from the community with her baby, Pearl, and was shunned by everyone. The sin she has committed has made her think that death would be an easy way out and that she deserves little, for she says, "I have thought of death, have wished for it, would have even prayed for it, were it fit that such as I should pray for anything." Throughout the next years, the sin Hester committed changes her personality and identity. Once a beautiful woman, Hester now looks plain and drab. Once passionate, she is now somber and serious. She had contained a precious quality of womanhood that has now faded away. Her plain gray clothes symbolize her temperament and disposition. There are also good effects that the sin has on her. She becomes more giving and caring, and is endlessly helping the poor and sick and doing neighbors favors. Hester feels that she owes it to the community, and is also forcing herself into a life of service to others. The sin stays with her throughout her life, and even when she leaves her town, she feels obligated to come back and fullfill her punishment. The sin made her lifestyle worse, but it changed her

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Distribution Gaps in Direct Routes By Anuroop Uppuluri June, 2010 Distribution Gaps in Direct Routes By Anuroop Uppuluri Under the guidance of Shri Himanshu Shekhar Dr. Bikramjit Rishi Capability Developmnet ManagerProfessor HCCB IMT, Ghaziabad June, 2010 Certificate of Approval The following Summer Project Report titled â€Å"Distribution Gaps in Direct Routes† is hereby approved as a certified study in management carried out and presented in a manner satisfactory to warrant its acceptance as a prerequisite for the award of Post-Graduate Diploma in Business Management for which it has been submitted.It is understood that by this approval the undersigned do not necessarily endorse or approve any statement made, opinion expressed or conclusion drawn therein but approve the Summer Project Report only for the purpose it is submitted. Summer Project Report Examination Committee for evaluation of Summer Project Report NameSignature 1. Faculty ExaminerDr. Bikramjit Rishi____________ _______ 2. PG Summer Project Co-coordinatorShri Himanshu Shekhar___________________ Certificate from Summer Project Guides This is to certify that Mr.Anuroop Uppuluri, a student of the Post-Graduate Diploma in Business Management, has worked under our guidance and supervision. This Summer Project Report has the requisite standard and to the best of our knowledge no part of it has been reproduced from any other summer project, monograph, report or book. Dr. Bikramjit RishiShri. Himanshu Shekhar ProfessorCapability Development Manager IMT, GhaziabadHCCBPL New Delhi DateDate Acknowledgement I would like to thank Ms. Saumya Khati (Manager-HR) for giving me an opportunity to work as a summer intern in Hindustan Coca-Cola Beverages Private Limited.I am grateful to Mr. Himanshu Shekhar under whose guidance I have successfully completed this project. I would like to thank Mr. Inderjeet Bindra who has been a constant source of encouragement and without whose guidance this project would not h ave been completed. I would also like to extend my sincere thanks to Mr. Sandeep Rawat for all the support during the course of the project work. I am extremely grateful to Dr. Bikramjit Rishi, whose guidance and valuable suggestions helped me move in the right direction through the course of my nternship. I would also like to thank all the workers in the Dilshad Garden depot and my friends who have directly or indirectly helped me complete this project. Abstract Distribution Gaps in Direct Routes For HCCB By Anuroop Uppuluri Distribution (Place) is one of the four elements of marketing mix, the other three being Product, Price and Promotion referred to as the 4Ps. The importance of a strong and reliable distribution network cannot be over emphasized in an FMCG company.In an FMCG company like Coca-Cola where there is rapid movement of products along the distribution channels (especially in summer when the demand is at peak), a proper distribution network would mean both increased sa les and customer satisfaction. Market Developers (MDs) and Area Market Controllers (AMCs) are the frontline workers who form the strong base of the distribution network in Coca-Cola Company. Any shortcoming on their part will result in loss of sales for the company and also affects the RED scores of the outlets where order does not get delivered.This research was focused on identifying the distribution gaps in direct routes and taking steps to bridge the gaps in order to make the distribution network more efficient. This study is confined to the direct routes of Dilshad Garden depot in East Delhi. The methodology includes the following steps: 1) Collecting the invoice data from invoice history report, and data regarding orders received from the delivery sheets. 2) Matching the invoice data with the delivery sheets to identify the outlets where order has not been delivered. 3) Determining the reason for non delivery from the AMC and cross checking it with the outlet when necessary.Id entifying outlets with persistent problems and solving issues accordingly. The major findings are: 1. The outlet owners are very particular about the SKU that they order. Changing the SKU if the one ordered was not available led to cancellation of order some times. Such cancellation of orders affects the fill rate. Hence, if any SKU is not available, the order should just be removed instead of being changed to some other SKU. 2. Even though the AMCs are required to call the concerned people when an order gets cancelled and inform about it, they are not taking it seriously.The AMCs need to understand that this is in the best interest of every one as the problem can be cured once and for all if they take suitable action. So, this process needs to be enforced strictly. 3. It has been observed that it is very difficult to track wrong deliveries where in the products are delivered to some individual/outlet while the invoice is printed against some other outlet where delivery did not happ en. This can be stopped by implementing a token system where the outlet owner acknowledges the AMC upon delivery using some token. Table of Contents PageAcknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦v Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. vi Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 List of Figures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 List of Tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 List of Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 List of Abbreviations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 IINTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 1. 1 A BRIEF INTRODUCTION OF THE COCA-COL A COMPANY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 1. 2 INTRODUCTION OF HCCBPL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 1. 3 SWOT ANALYSIS OF HCCBPL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 1. 4 PROBLEM FORMULATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9IIRESEARCH PROBLEM†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 1 PROBLEM STATEMENT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 2 OBJECTIVES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 3 PROJECT DELIVERABLES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. 4 CHALLENGES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 IIIBACKGROUND OF THE STUDY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 3. 1 RSU METHOD†¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 3. 2 DRAWBACKS OF RSU METHOD†¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 3. 3 PRE-SALE METHOD.. †¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 3. 4 RIGHT EXECUTION DAILY (RED)†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 3. 5 DISTRIBUTION SYSTEM IN COCA_COLA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 3. 6 PROCESSES FOLLOWED†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3. 6. 1 ORDER GENERATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 3. 6. 2 ORDER INTEGRATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3. 6. 3 INVOICE AND SETTLEMENT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 IV RESEARCH DESIGN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 4. 1 RESEARCH METHODOLOGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 2 DATA COLLECTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 3 FINDINGS: GAPS IN DISTRIBUTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 3. 1 SKU AVAILABILITY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 4. 3. 2 STOCKOUT OF COCA-COLA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 4. 3. 3 WRONG DELIVERY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 4. 3. 4 DAMAGE TO VEHICLE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 18 4. 3. 5 SHOP CLOSED†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 4. 3. 6 BIG VEHICLE UNABLE TO REACH OUTLETS IN LANES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 4. 3. AMC NEW TO THE ROUTE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 4. 3. 8 FAKE ORDERS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 4. 3. 9 MISCELLANEOUS REASON S†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 VRESULTS AND CONCLUSIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 VIRECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 25 Appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 List of Figures Figure No. Description Page 1 Distributi on network depicting direct and indirect routes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 2 Distribution Channels depicting flow of Fulls and Empties†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 3 Graph depicting the variations in fill rate for direct routes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 4 Graph showing the overall increasing trend in Fill rate calculated as simple average week wise†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 List of Tables Table No. Description Page 1 Fill Rates in the direct routes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 2 Simple Average of the fill rates of the AMCs in the given duration†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 List of Appendices Table No. Description Page 1Fill Rate26 List of Abbreviations HCCBPL – Hindustan Coca-Cola Beverages Private Limited CCI – Coca-Cola India MD – Market Developer AMC – Area Market Controller RSU – Ready Stock UnitRGB – Returnable Glass Bottle RED – Right Execution Daily PJP – Permanent Journey Plan CFA – Carry & Forward Agents GOD – Glass on Deposit ROD – Return on Deposit RTM – Route to Market STL – Sales Team Lead SKU – Stock Keeping Unit Chapter 1: INTRODUCTION 1. 1 A BRIEF INTRODUCTION OF ‘THE COCA-COLA COMPANY’ The Coca-Cola Company is the world’s largest beverage company operating in more than 200 countries. It has a portfolio of more than 300 beverage products including sparkling drinks and still beverages such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks.The Coca-Cola Company was incorporated in 1892 and is headquartered in Atlanta, Georgia. C oca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola  became the world-famous brand it is today. The company’s beverages are served over 1. 6 billion times every day. The company operates a  franchised  distribution system. The Coca-Cola Company manufactures the concentrates, beverage bases and syrups which are then sold to various  bottlers  throughout the world who hold an exclusive territory.The bottling partners play a critical role in the Coca-Cola system as the producers and distributors of nearly 500 beverage brands and they range from international and publicly-traded businesses to small family-owned operations, the vast majority of which are not owned or controlled by The Coca-Cola Company. The bottling partners are responsible for producing, packaging, distributing and merchandising the beverage products worldwide. Coke has relationships with three types of bottlers: independently owned bottlers where the company has no ownership interest; bottlers where the ompany has invested but has a non-controlling ownership interest; and bottlers where the company has invested and has a controlling interest. Separate contracts, or bottler’s agreements, exist between Coke and each of its bottlers regarding the manufacture and sale of Coke products. The Bottler’s Agreements authorize the bottler to prepare designated Coke trademark beverages, package the drinks in authorized containers, and then sell the final product in an identified territory. Bottlers are obligate to purchase all of their concentrates and syrups for designated Coke trademark beverages from the company’s authorized suppliers 1. INTRODUCTION OF HCCBPL Hindustan Coca-Cola Beverages Private Limited  is 100% company owned Bottler in India and reports directly to The Coca-Cola Company. It has 3 business regions, north, south an d central, and operates out of 22 locations across India. The business model includes manufacturing the beverage, distribution and sales, trade marketing and market execution. Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India.After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal with Parle that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network. Coke’s acquisition of local popular Indian brands including Thums Up, Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. With access to 53 of Parle’s plants and a well set bottling network, an excellent base for the rapid introduction of t he company’s international brands was formed.This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. Leading Indian brands joined the Company's international family of brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Coca-Cola operates through Company Owned Bottling Operations (COBO) or Franchise Owned Bottling Operations (FOBO) which have demarcated territories. While HCCBPL is COBO, Moon and Enrich are FOBOs in the Delhi region.HCCBPL purchases the concentrates and beverage bases from Coca-Cola India (CCI) which is also responsible for local marketing and R&D apart from holding the concentrates. Every action undertaken in Coca-Cola is in some way related to ensuring â€Å"Activated Chilled Availability† of beverages to its consumers. Activation refers to the communication to end consumers regarding the availability of various SKU s of cold drinks and price communication. Chilling refers to the availability of cooler/ice box which ensures that the product is served in a chilled form.Availability refers to making sure that the brand requested by the consumer is available at the outlet. Despite registering world’s highest sales volume growth of 29 per cent in India, the per capita consumption of its beverages in India is currently at 11 servings a year (up from 7 servings a year in 2001) which is very less when compared to 600+ servings a year in Mexico. This when combined with India’s one billion plus population and an emerging middle class makes it one of the most coveted markets for soft drinks across the world. 1. SWOT ANALYSIS OF HCCBPL Strengths: * Distribution Network: With a number of efficient salesmen, over 700000 retail outlets and 8000 distributors, Coca-Cola has a reliable distribution network. * Focus on Quality: The Coca-Cola Company's internal global quality program called The Coca -Cola Quality System (TCCQS) not only covers environment management, but also takes into consideration other business aspects such as safety and loss Prevention (SLP), product quality, packaging quality, process capability improvement and customer satisfaction.Strict compliance with TCCQS, often rated as a program equivalent to the internationally reputed ISO 14001 System, has also enabled all the company-owned bottling plants in the country to successfully get the coveted ISO 14001 Certification from Det Norske Veritas (DNV). * Strong Brands: People across the world easily recognize Coca-Cola and Sprite, Fanta, Limca, thums Up and Maaza have a strong brand image across the country. Weaknesses: Small Scale Sector Reservations: The Company’s operations are carried out on a small scale and due to Government restrictions; the Company finds it very difficult to invest in technological advancements and achieve economies of scale. Opportunities: * Low Per capita Consumption: Despit e registering strong growth in India, the per capita consumption in India is very less at 11 servings per year when compared with other countries like Mexico where it is 600+ servings per year and USA where it is 400+ servings per year. Large Untapped Domestic Market: With one billion plus population and an emerging middle class, India is one of the most attractive soft drink markets in the world. Threats: * License: Whenever the production capacity needs to be increased, the company will have to renew or update the license which is a cumbersome process. This is because the production capacity is mentioned on the license. 1. 4 PROBLEM FORMULATION Distribution (place) is one of the four elements of the marketing mix and it plays a key role in passing the product along the distribution channels.The products produced at the manufacturing plant (Dasna) reach the depots and from there they reach the end consumer either through a direct route (directly to customers) or an indirect route ( passing through sub-distributors/wholesalers to customers). There is a huge demand for the soft drinks especially in summer and distribution system should be reliable to supply the soft drinks to customers as promised on a day-to-day basis. In the direct routes, MDs generate orders for various retail outlets and AMCs deliver the orders the next day.STL or Sales Executives overlook the MDs while RTM is responsible for the AMCs. There should be a strong co-ordination between these two departments if the distribution system was to be perfect as the MDs and AMCs are the frontline workers. However, not everything goes as planned and sometimes delivery does not happen to the retail outlets as promised. This is due to the presence of certain gaps in the distribution system. There is a need to identify these gaps and bridge them in order to improve the distribution system and hence the overall sales.The efficiency of the distribution is measured in terms of Fill Rate. RED scores of the outl ets is directly dependent on the ‘Availability’ of products which accounts for 60 of the 100 points. So, the objective of the project includes identifying the gaps in the distribution system in direct routes by finding out the reasons for non delivery of products as per order received the previous day and tracking the performance of the AMCs in direct routes. For this specific study, only Dilshad Garden which caters to East Delhi has been taken into consideration.The direct routes serviced by Dilshad Garden depot have been studied and the performance of the AMCs has been analyzed. CHAPTER 2: RESEARCH PROBLEM 2. 1 PROBLEM STATEMENT In a company like HCCBPL where the products have a huge demand and are sold so fast that the retailer’s stocks need to be replenished on a daily basis, the distribution network assumes a huge significance. MDs, AMCs and the availability of soft drinks ordered are the three crucial aspects of the distribution system as far as direct rout es are concerned and any shortcoming in any one of these leads to non delivery of products to the customers.These distribution gaps not only affect the Fill Rate but also affect the RED scores of the outlets. Hence identifying the distribution gaps and bridging these gaps is quite essential in improving the distribution network of the company. 2. 2 OBJECTIVES * To find out the reasons for non delivery of products to the outlets from the AMCs and cross check it with the outlets. * To identify the root cause of the persistent problems present in the distribution network and resolve them. * To monitor the performance of the AMCs in direct routes. 2. 3 PROJECT DELIVERABLES Root-cause analysis of the various issues identified in the distribution network. * Recommendations for bridging the distribution gaps in direct routes. * Fill Rates of the AMCs in direct routes 2. 4 CHALLENGES * The AMCs do not always cooperate when asked about the reasons for non delivery as they see it as being que stioned for non performance instead of looking at it as an action necessary for resolving the issues. * Some of the phone numbers of the outlets are switched off/ wrong numbers and this limited the ability to corroborate the reasons given by AMCs. 3. BACKGROUND OF THE STUDY . 1 READY STOCK UNIT (RSU) METHOD Earlier Coca Cola used to follow Ready Stock Unit (RSU) method. In this method each AMC (Salesman) carried a truck full of load to a predetermined area and went to each retail outlet and sold the load as per the requirement of the outlet and availability of different SKUs available on the vehicle. The drawback of such a method was that there was no accountability for the AMC and most of the outlets were left uncovered. In the RSU method, the salesman generated orders and delivered the products simultaneously. 3. 2 DRAWBACKS OF RSU METHODIn the RSU method the salesman had a virtual monopoly over the area that he visited. The salesman could sell all the beverages to just 3-4 outlet s in the area and leave the rest of the retail outlets dry. If the relation between a retail outlet owner and the salesman soured it would mean that the retail outlet would find it very difficult to get Coke products. The retail outlet owners were mostly unaware of the schemes and discounts offered by the company. There was no obligation on the part of salesman to distribute the products fairly among all the outlets in the area. . 3 PRE-SALE METHOD Pre-Sale method was introduced to bridge the gap between the company and its customers. A pre seller generates orders in advance after activating the outlet. He also communicates the schemes and promotional offers to the outlets. Delivery vehicles are loaded as per the orders leading to high vehicle capacity utilization and very less shortage of required SKUs to the retail outlets. The outlets in an area are divided among Tell Sell and MDs such that the orders are taken from the outlets depending on the volumes sold by them.Diamond Outlet s are serviced more frequently than the Gold outlets, Gold Outlets more than Silver and Bronze ones. A Permanent Journey Plan(PJP) determines which outlets will be covered by the MDs and which ones by Tell Sell and on which days. All the MDs carry an MC35 machine with them and all these MC35s are integrated to a common server where each order can be tracked along with the time at which the order has been taken. 3. 4 RIGHT EXECUTION DAILY (RED) One of the key strengths of the company is its ability to directly reach its customers regularly.The sales people are dedicated to building strong and constructive relationships with every one of the various customers, including kiosks, grocery stores, convenience stores, hotels, restaurants, cafes, and bars among others. With such a diverse customer base the sales force has to be highly specialized to understand how to best fulfill customers’ needs. In pursuit of excellence in marketplace execution, Coca-Cola has been implementing a pr ogram we call Right Execution Daily (RED).This program monitors, at the individual outlet level, how well the merchandising standards are implemented and maintained. Furthermore, it helps identify opportunities to make immediate improvements that support growth for both customers and the company. RED is just one part of the company’s efforts to enhance revenue growth opportunities by optimizing the combination of brand, package and price for each consumption occasion. A closer partnership with the customers of the company helps drive a sustainable growth of the business.One of the key strengths of Coca-Cola is its ability to achieve quality in-store execution by having over 17,000 highly trained sales representatives regularly serving approximately 1. 5 million outlets. This direct interaction with customers gives the company a competitive advantage in activating points of purchase and creating value for both customers and its own business. Working together with customers as one team translates into higher customer satisfaction and measurably improved performance. An analysis of the results helped identify key factors that affect shopping references and habits.Focusing on these factors, a set of solutions have been crafted such as repositioning the products on display or re-modeling the entire store, which resulted in better business and increased sales for the customers participating in the program. RED survey has been started in 2007. It adds value to customers and consumers through â€Å"Excellence in Execution† at the point of sale. For conducting RED survey, HCCBPL has hired ACNielsen Company, one of the best market research firms in the world. In the first week of every month, a monthly report on RED scores is sent to HCCBPL by ACNielsen.RED score is calculated for a total of 100 points out of which 60 points are for Availability, 25 for Cooling and 15 for Activation. 3. 5 DISTRIBUTION IN COCA-COLA The manufacturing of all the beverages cat ering to Delhi takes place in the Dasna manufacturing plant located in Ghaziabad, near Delhi. Dasna plant is completely owned by Hindustan Coca-Cola Beverages Private Limited. The beverages are then brought to the depots which are operated by Carry ; Forward Agents (CFA). There are three depots currently operating in Delhi located at Dilshad Garden (referred to as DG), Lawrence Road (referred to as LR) and Okhla.From the depot, the beverages reach the customers either through a direct route or an indirect route. If the trucks carry the beverages directly to the retail outlets as per the order given by these outlets the day before, it is referred to as Direct Route. If the beverages reach the retail outlets through a sub distributor or a wholesaler then it is referred to as an Indirect Route. A wholesaler operates from a single shop and has low margin and a high turnover. The wholesaler is not confined by a fixed territory. In contrast, distributor and sub distributor have defined te rritories.A distributor generally makes a huge investment and is committed to Coca-Cola where as a sub-distributor makes lesser investment and is not committed to Coca-Cola. He seeks out opportunities from other companies as well. Figure1: Distribution Network depicting direct and indirect routes Figure 2: Distribution Channels depicting flow of ‘Full’s and Empties 3. 6 PROCESSES FOLLOWED 3. 6. 1 ORDER GENERATION Every day each MD gets an SMS in the morning which mentions which all SKUs and in what quantities are not available in the depot. So, ideally, the MD is not supposed to take orders for those SKUs.Each MD visits the outlets one by one as per the PJP and punches the order given by retail outlets into the MC35 machine that he carries with him. All the MC35s are integrated to a central server and each order can be traced from the system. The MD also explains the various discount schemes provided by Coca-Cola for the direct route retail outlets and is responsible fo r activation of the outlets. The MD is responsible for registering new outlets, taking down complaints regarding fridge disorders, filling the RED tracker sheet and arranging the drinks in the visi-cooler as per the predefined arrangement. . 6. 2 ORDER INTEGRATION Every night the dump of all the orders is taken ColaNet which includes orders of MDs and orders taken through Tell Sell. This has details of Outlet DD Code, Outlet name, Outlet address, Order Code, Item Code, Quantity in cases and each, market area code, route id and sequence number among others. Using RoadNet these orders are separated according to the Route Ids and an AMC is assigned for each Route. RoadNet makes use of the information about vehicle capacities, sequence numbers and market area codes while allocating outlets to different routes. 3. 6. INVOICE AND SETTLEMENT When AMC comes for route ride next morning, his handle is loaded with the route details which will load details of outlets and orders into the handle. When the AMC delivers the drinks to any outlet, he prints an invoice and gives it to the outlet while retaining a copy of it with him. The AMC can only print invoices against the names of outlets in his particular route which are loaded in the handle and not against any other outlet. When a vehicle goes out of the depot in the morning with the load, a load sheet is printed against the AMC who is responsible for the vehicle.The load sheet includes the list of SKUs and quantities loaded into the vehicle. When the vehicle returns in the evening, a stock sheet is printed which includes a list of all the drinks (SKUs and quantities) left on the vehicle when it is checked in. Also the number of empty RGBs is matched with the number of ‘Full’ RGBs that were loaded on the vehicle in the morning. Each AMC is allowed to report a breakage of 2 Empties and 2 ‘Full’s every day. Finally, the account of each AMC is settled taking all these into account. Glass on Deposit (GOD): Lets say an AMC delivered 1 crate (24 bottles) of 300ml Coca-Cola to an outlet named Sai Agency.Sai Agency only had 19 Empty bottles (also referred to as ‘Empties’) and agreed to pay for the rest of the bottles in cash. Then the AMC prints a GOD bill for 5 bottles (5*5=25Rs) and collects the amount from Sai Agency. If the number of empty bottles fall short when the vehicle checks in, the AMC will have to pay for these missing bottles from his own pocket. Return on Deposit (ROD): The next day if Sai Agency returned the 5 empty bottles, then that will reflect on ROD bill printed for those 5 bottles and Sai Agency gets back its 25Rs. 4. RESEARCH DESIGN 4. 1 RESEARCH METHODOLOGYThe delivery list for each route gives the list of outlets that should be covered on that day for delivery. Whenever delivery happens in an outlet an invoice is printed against that outlet for the list of items delivered and it includes the discount provided. 1) The first step is to identify w hich all outlets have not been covered for delivery by the AMC on that day. 2) A list of outlets against which invoices were printed when matched against the list of outlets in the delivery list for that route gives us the outlets where delivery has not happened on any given day. ) Establish the reason for non delivery in a particular outlet by calling the concerned AMCs and by cross checking with the outlets if necessary. 4) Check if it is a one off incident or a repeat occurrence and take action accordingly. 5) Call random outlets and check that the delivery happened to the correct outlet and that it was not a wrong delivery. 6) The performance of AMCs is measured by calculating ‘Fill Rate’ for the corresponding routes. 7) The ‘Fill Rate’ for all the direct routes combined is calculated to estimate the performance for that day in direct routes.A macro has been written to calculate AMC route wise fill rates saving time and effort. 4. 2 DATA COLLECTION The invoice history report gives the details as well as the summary of the invoices printed the previous day. The dump taken from ColaNet gives the details of the orders taken for the day both by the MDs and through Tell-Sell. Route Wise delivery sheet with details of orders, outlet wise can also be obtained through ColaNet. 4. 3 FINDINGS:GAPS IN DISTRIBUTION 4. 3. 1 SKU availability: Every morning the Market Developer (MD) gets an SMS stating which SKUs are not available in the depot so that the orders for those SKUs are not taken.However, sometimes it so happens that the SKUs that were expected to arrive on a day had not arrived but there are orders taken for that SKU by the MDs. When the orders are integrated in the night, these orders for the unavailable SKUs are changed into some other SKU that is available. When the AMC goes to the outlet the next day, chances are that the outlet owner declines the delivery as it was not exactly what he ordered the previous day. Several orders get cancelled because of the same reason and the AMC brings back all this leftover beverages as there are no takers and this affects his ‘Fill Rate’.Root Cause: Although the MDs get an SMS stating the availability of SKUs, it might not always be accurate. Sometimes the SMS might come a bit too late in the day informing that there has been stock out in some SKU. It could also be sheer negligence on the part of MD while taking the order. The logic behind changing these orders for unavailable SKUs into some others those are available at the time of integration is that the outlet owners might just take any other SKU that is available given the high demand for cold drinks in general in summer.The outlet owners are expected to take any other SKU instead of getting nothing despite giving an order. However, what actually happened in the market was quite the contrary. The outlet owners are very particular about the SKUs of cold drinks that they want and are not ready to budge. As a result most of the orders where there had been a change of order got cancelled and were brought back to the depot by the AMCs. This had a very big impact on the ‘Fill Rates’ in the direct routes.Recommendation: When this issue had been brought to the notice of the depot manager, he had realized that this was indeed a major problem resulting in the cancellation of most of the orders and hence stopped changing the orders taken. So, if the orders requested for some SKU which was not available, it is just removed from the order instead of being changed to some other SKU. The implementation of this resulted in lesser cancellation of orders due to SKU availability problems and in better Fill Rates. 4. 3. 2 Stock out of Coca-ColaThe company offers several discount schemes in the direct routes and these schemes keep changing frequently. Generally, on every 1 crate of 300ml beverages of any SKU, two bottles are offered as free. By default, Coca-Cola bottles are offered as free for any SKU. This turns out to be a problem when there is a stock out of Coke bottles in the depot. When the AMC goes out for delivery and his handle is showing the scheme as giving out 2 free Coke bottles for 1 crate of Limca (300 ml), while actually Coke bottles are not available in the depot/on the vehicle, he cannot print the bill for that and hence the order gets cancelled.Root Cause: It is learned that the person integrating the orders in the night is informed to make Coke as the default SKU for the free bottles of any other SKU. However, the frequently changing schemes and the changing stock availability in the depot mean that the person integrating the orders is not well equipped with necessary information regarding stock outs which gives rise to the problem. Recommendation: A suggestion has been made to the depot manager to make a file containing details of stock availability and the details of schemes and share it in the common folder.The person who integrates the data nee ds to first check out this file to get a clear idea of the schemes and the availability of SKUs before proceeding to prepare the delivery lists. This way, if Coke were to be out of stock in the depot, say Limca or Thums Up whichever SKU is available could be given as free thereby eliminating the scheme problem. 4. 3. 3 Wrong Delivery Every morning before the AMC leaves the depot his handle is loaded for the particular route in which he goes.So AMC can only print invoices only against the names of the outlets appearing in the delivery list of his route and cannot print invoices against any other outlets. Sometimes it so happens that the AMC actually gives away some of the crates of drinks to some individual/outlet which is not in the delivery list and prints the invoice against one of the outlets in the delivery list even though he did not actually deliver the order of that outlet. This does not have any effect on the Fill Rate of the AMC as such but it affects the RED scores of thos e outlets where delivery did not happen as 60 points out of the total of 100 re for availability. Recommendation: In order to prevent the wrong deliveries, some kind of acknowledgement is needed from the outlet owners which indicate that the AMC has actually visited the outlet and not faked an invoice. It is not feasible to set aside one person just to call all the outlets and cross check the invoices at the end of each day in all the routes. It was suggested that the AMCs get the carbon copy of the invoices (that are brought back along with them) signed by the owners of the outlet.But, it was told that the outlet owners have a widespread perception that when they sign on the invoices, it would mean that they are taking the delivery on credit and hence that suggestion could not be implemented. Then it was suggested that the AMCs get the carbon copies of invoices stamped by the outlets to prevent fake invoices. However, even that suggestion could not be implemented as stamping the ca rbon copy of invoice is done only by the incentive parties and not by other outlets. As preventing wrong delivery is one crucial step in improving RED scores, another suggestion is to implement some kind of token system.When the MD visits each outlet for taking the orders, he can give a token which is collected by the AMCs the next day upon delivery to the outlets. This would also prevent wrong deliveries and fake invoices. 4. 3. 4 Damage to the vehicle There have been instances when the vehicle was damaged mid way through the route or sometimes just as it moved out of the Dilshad Garden depot. There has also been an instance when the vehicle met with an accident and the AMC had to sit in police station for the rest of the day.In such situations, the rest of the outlets in the route do not receive any delivery which drastically affects both the Fill Rates of the AMCs and the RED scores due to non availability of drinks. Recommendation: A back-up vehicle needs to be maintained in the depot which can cover for the damaged vehicle when need arises. If the costs do not allow a spare vehicle to be maintained in the depot, at least a mechanic should be dispatched immediately to the location to rectify the damage as quickly as possible. 4. 3. 5 Shop ClosedOne most common reason given by the AMCs when delivery does not happen in some outlets is that the shop is closed. Upon cross checking with the outlet it is found that the shop was indeed closed. There are some specific areas where shops are usually closed on a particular day in the week. For example, in ‘Murga Mandi’ area, most of the outlets remain closed on Tuesdays. Also most of the Dairies (like MAL Dairy in Madhu Nagar) remain closed through the afternoon and so any order for these dairies need to be delivered in the morning itself.Recommendation: If it is known that the outlet remains closed on a particular day, then the MD should be asked not to take the order for that outlet on the day before. For example, MD visiting ‘Murga Mandi’ area should be given his weekly off on Monday so that no orders will be due for delivery on Tuesday in the area when the outlets remain closed. Also when it comes to dairies, if it is feasible for the AMC to deliver the order of the dairy before afternoon without having to make a detour from his normal route, then it should be done so.If that were not feasible then the MD should be asked to stop taking orders from that particular dairy and it should be removed from the MDs PJP. Taking the order and not delivering it leads to both customer dissatisfaction and affects Fill Rate of the AMC as well. 4. 3. 6 Big Vehicle unable to reach outlets in small lanes There have been several instances of AMC complaining that the outlet could not be reached on the big vehicle as it is located in some small lane. There have been a few instances where the outlet belonged to some sub-distributors area and the MD still took the order.In one particular area (Krishna Nagar) there are several outlets on either side of the road where the vehicle could not be stopped for delivery and hence these outlets are supposedly being moved out of the direct route. Recommendation: MD should be asked not to take orders from outlets belonging to some sub-distributor just to increase the number of orders taken. Trolleys need to be provided for the AMCs where the outlets are inaccessible. 4. 3. 7 AMC new to the route Most of the AMCs are experienced and have been going in the same routes for quite some time now and are well aware of all the outlets featuring on the delivery list.However, there have been instances where an AMC is new to a particular direct route and is not well aware of the location of the outlets. The AMC could be a one off replacement for the AMC regularly going in that area or he could be new to direct routes. In such cases, it has been observed that the AMCs do not take pains of calling the MDs for finding out the location of th e outlets which they could not find. They just return all the orders for the outlets they do not find. Thus when a new AMC goes in a direct route an abysmal drop in the Fill Rate for that route has been observed.Narender Sharma is a case in point for the Dilshad Garden depot. Recommendation: The AMCs should be made to call the MDs in case they are not able to find the location of any outlet. The AMCs should have the numbers of the MDs of that particular routes and it should be made clear that not being able to locate any outlet is not a good enough reason to not deliver the order for that outlet. 4. 3. 8 Fake orders Most of the times the outlet owners just reject the delivery saying that they haven’t given any order in the first place the previous day or that they have ordered for a different SKU than what appears in the delivery list.When the outlet owner says that he has not given any order the previous day it could mean one of the two things. First, the outlet owner is lyi ng as he does not want to take the delivery due to some other reason like not having enough money or already having enough stock in his cooler. Second, the MD has punched in a fake order. A fake order means that the MD has not visited the outlet the previous day but has punched in some random order under the outlet just to meet his target for the day in terms of the number of crates.When an order gets cancelled due to any of these reasons, it is the responsibility of AMC to confront the MDs for taking fake orders and inform the STL concerned that the MD has taken a fake order. If this communication does not happen, then there is no other way for STLs to come to know of fake orders being taken by MDs. Recommendation: It is already suggested that the AMCs call MD/STL without fail when the outlet rejects the delivery. However, this has not been enforced properly and the AMCs are not following these instructions despite repeatedly asking them to do so.The AMCs should be strictly warned to comply with the procedure so that fake orders can be minimized and Fill Rate can be improved. 4. 3. 9 Miscellaneous reasons Upon close observation, some outlets have been identified where there have been persistent issues for quite a while and delivery in these outlets did not happen for months together. Some of the issues include problem with scheme, replacement and incentive party. For example, for the outlet named Shaheen Pan located in Mayur Vihar Phase1, there has been a problem with the discount scheme right from the beginning.Still, orders are taken for that outlet every other day even though delivery does not happen. This affects the fill rate of the AMC going in that route. Recommendation: These kinds of outlets need to be singled out and issues resolved one by one. The responsibility to identify the problems should rest with the AMC because he is the one who gets to know of the problem. Instead of just ignoring it, the AMC should be asked to report such issues to the ST Ls concerned so that the problem can be resolved once and for all. CHAPTER 5: RESULTS AND CONCLUSIONSThe following table gives the Fill Rates in the direct routes in Dilshad Garden depot for the given dates. Date| Direct Route Fill Rate| 4/29/2010| 65. 38208| 4/30/2010| 76. 58787| 5/1/2010| 78. 9128| 5/3/2010| 71. 20842| 5/4/2010| 71. 97019| 5/5/2010| 72. 72874| 5/6/2010| 75. 89733| 5/7/2010| 70. 40817| 5/9/2010| 75. 67431| 5/10/2010| 78. 7004| 5/11/2010| 72. 59727| 5/12/2010| 74. 52693| 5/13/2010| 68. 4801| 5/14/2010| 74. 24813| 5/15/2010| 80. 77308| 5/16/2010| 81. 0852| 5/17/2010| 74. 33275| 5/18/2010| 80. 26975| 5/19/2010| 82. 7375| 5/20/2010| 80. 17823| /21/2010| 75. 66602| 5/23/2010| 81. 29576| 5/24/2010| 80. 03314| Figure 3: Graph depicting the variations in fill rate for direct routes It can be observed that the fill rate for the direct routes has increased from mid 70s to 80s with one-off variations. A simple average of the fill rates for the four weeks shows a general incre asing trend. Figure 4: Graph showing the overall increasing trend in Fill rate calculated as simple average week wise The simple average is calculated by taking an average of the fill rates of direct routes for each week’s data.This shows a general increasing trend with the average fill rate increasing from around 72% in the first week of May to around 80% by the end of third week. A simple average of the fill rates of the AMCs within this duration is as follows AMC Name| Fill Rate*| Kalyan Singh| 88. 37654| Ashok Sharma| 87. 76629| DK Sharma| 85. 03183| Uday Singh| 84. 6047| Sajan padiyar| 82. 70731| Rakesh Kumar| 77. 69646| AK Shukla| 77. 00473| CP Shukla| 75. 74619| Suraj Sawaria| 74. 75485| Laxman Singh| 71. 65821| Kapil malhotra| 69. 60537| Rajesh Tiwari| 66. 83779| Narender Sharma| 61. 06509|This indicates that Kalyan Singh has been performing most consistently from among the AMCs going in the direct routes. It has been observed when on a route ride with Kalyan Singh th at he maintains a very good relationship both with the outlet owners in the area and with the MD responsible for the area. Narender Sharma has more often been a replacement for some other AMC and not regular for the direct route which shows in his Fill Rate. CHAPTER 6: RECOMMENDATIONS 1) If the orders request for some SKU which is not available, it should be just removed from the order instead of being changed to some other SKU. ) If Coke is out of stock in any of the quantities, the discount scheme should be suitably modified so that a problem does not arise while printing invoice with the handle at the time of delivery by AMC. 3) IN order to prevent wrong delivery, some kind of token system where the outlet owner acknowledges receipt of products from the AMC needs to be implemented.4) In order to prevent complete loss of sales in a route due to vehicle damage, a backup vehicle should to be maintained at the depot. ) If it is known that some outlets are closed on particular days of the week, MDs should be asked not to take orders for those outlets the day before. 6) Trolleys need to be supplied to AMCs in order to reach certain outlets which are located in small lanes where the vehicle cannot reach the outlet. 7) The process of calling MDs/STLs when order gets cancelled due to rejection from outlets should be enforced strictly.REFERENCES http://en. wikipedia. org/wiki/The_Coca-Cola_Company http://www. thecoca-colacompany. om/ourcompany/the_cocacola_system. html http://www. coca-colaindia. com/aboutus/aboutus_ccindia. aspx APPENDIX 1 Fill Rate: Fill Rate is a measure of the amount of order delivered versus the amount of order initially received for a given day. Calculation: Number of crates of order delivered / Number or crates of order received Example: The total order received in a route for a given day is 100 crates. However, only 80 crates of beverages have been delivered in that route on that day. Then the fill rate for that route is given as 80/100 or 80 %.

A war between the United States and Iran Essay

Preparations for a massive military strike on Iran are in full swing by the United States of America. But will these preparations convert to actual bombing on the ground? Are the two countries going to be embroiled in a war soon? These are the questions that are being asked everywhere, in hushed tones if it is the Pentagon corridors and terrified glances if it is the streets of Tehran. With Iran defying the UN’s call for restraint in its nuclear programme openly, it has only become successful in intensifying the speculations about the war. The issue here is â€Å"Is it inevitable? † Before we get in to the nitty-gritty of the Iranian crisis, let us look into the different causes of the wars that have been raged in the recent future. The twentieth century started with World War I in 1914 and since then, it is interesting to note that the wars have a particular pattern. The causes have always been dependent on three factors: Systemic factors, domestic politics and the role of the Decision maker. Hence, we would also try to view the US-Iran issue through this prism. However, comparing the pre-nuclear wars in a pre-nuclear age with wars in post-nuclear age would be a waste of space. Instead, it would do well if we look into the causes that can trigger a war in the present times where possessing nuclear power is not only a stark reality but also the bone of contention in this particular case. It is the claim by the Iranian government that they are ready to start developing nuclear weapons is what has triggered the whole issue. And ironically, it is the very reason that is playing a deterrent in the war. Remarkable is the fact that it is only America that is concerned with Iran trying to possess the deadly weapon. The first and foremost question that would help us in determining the fate of this discussion would be: Why is America so bothered? America, the self-declared big brother of all the nations on this planet, takes up the â€Å"burden† of maintaining peace on earth. To quote Eisenhower, â€Å"Freedom is indivisible.. †. America takes it as its personal duty to ensure that â€Å"Freedom† is maintained all over the world. If it was â€Å"Communism† that was a threat against â€Å"Freedom† during the cold war, today it is the irresponsible rulers of nations that possess or aspire to possess nuclear weapons that are threatening the â€Å"Freedom† in the world. And when Truman declared that â€Å"We cannot hope to maintain our freedom, if freedom elsewhere is wiped out†, he meant it. However, the reasons why Israeli attack on Palestine killing hundreds of civilians is not wiping out â€Å"Freedom† but North Korea developing nuclear capability is has interesting reasons. History has been witness to this characteristic of America where it deems it is her right to attack any country it wills to protect the attacked country’s â€Å"freedom†. According to Jutta Welders (Pg 37, culture of insecurity), the compelling reason for America to act in this fashion is to maintain its supremacy in the world. An act of aggression under the cloak of â€Å"Freedom fighters† becomes a necessity to project itself as a strong nation which can not only defend itself but protect other countries as well. A bright example would be the Cuban missile crisis. When this â€Å"crisis† occurred, many were of the view that it was quite unnecessary for America to take up such a strong and aggressive tone. However, it did do that and according to Jutta Weldes, it is the compelling reason to showcase its power that led it to act strong. In fact, Jutta Weldes considers the Cuban missile crisis as not a crisis at all. To quote her, â€Å".. crises are social constructions that are forged by state officials in the course of producing and reproducing state identity†. She is of the view that it depends on the social construction that makes us define a situation as â€Å"Crisis†. It depends on how we view a nation that determines whether it is a crisis or not. For example, Iran possessing nukes is such a big issue and is immediately converted into a â€Å"Crisis† whereas an equally notorious state like Pakistan possessing the deadly weapons is not. It has been time and again proved that large number of terrorist activities has their funds traced back to Pakistan. However, Pakistan escaped the whip but Iraq was destroyed in the name of WMDs! The only explanation for this is the prism that US uses to define its foreign policies. Attack the nations that would give it a chance to maintain her supremacy in the world. Attacking Pakistan would back fire as it has the capability to strike back. And attacking Iraq or Iran will definitely be easier as these countries have a notorious reputation which required some policing and also are comparative weaklings. Hence, the systemic reasons for US to wage a war against Iran are quite obvious: a chance to police a nation that has a history of supporting the biggest threat world faces today, that is, terrorism and simultaneously reaffirm its image as the superpower which it seems to be losing to China. If attacking Iran salvages some pride for US, the role of domestic politics in the whole affair plays another important role. US, the strongest nation in the world today, are also the most vulnerable to attacks by various terrorist outfits. After 9/11, it has taken its goal of fighting terrorism quite seriously. However, the path it has chosen to fight it is not very often appreciated. The aftermath of 9/11 saw it attacking Afghanistan and driving out the Taliban ruthlessly. Afghanistan was the target because it sheltered the most dangerous terrorist outfit in the world, Al-Qaeda. Their slogan was a regime change is essential for to â€Å"smoke out† the terrorist and the whole war was essentially to capture one man – Osama Bin Laden. The attack resulted in the killings of thousands of innocent Afghanistan who were already tired by the war torn politics of Taliban. America could never capture the villain. However, it overthrew Taliban and today, a â€Å"democratically† elected government exists in place of it. Is Afghanistan a changed country today? Has America finally left its shores after the war? Both the answers are No! Terrorism has been controlled and yes, America is still â€Å"guarding† Afghanistan with its air raids on civilians. The failure of capturing Osama in Laden was quite frustrating for the Bush administration and it was in search for a new scapegoat. And they found the perfect one in the form of Saddam Hussain. Suddenly, Iraq, the starving nation which was already bogged down by various sanctions and its citizens further troubled by the tyrannic rule of Saddam Hussain finds itself in the line of fire. The reasons given are quite fishy. America is suddenly in possession of confidential information that Iraq possesses weapons of mass destruction and Saddam Hussain should be relieved of his responsibility of taking care of them! The reasons were uttered in the same chilling tone of how Iraq, which can’t survive without taking aid from UN, poses the danger of destroying the whole world. The solution that is needed is again a â€Å"Regime Change†. America reasoned introduction of democracy in the country will solve the problem. Thus, despite the worldwide protests that marked the growing contempt against America and the UN Security Council voting against a military attack, America single-handedly went about with its â€Å"war on terrorism†. After 3 years of war, a executed Saddam Hussain, uncountable civilian deaths and threats of civil war ( not to forget the daily suicide attacks by shiities), no one found alleged WMDs. Today, it has been almost accepted that the report on WMD was wrong! The flak US received for the irresponsible behavior is enormous and its image in the middle east has gone for a beating as today, many believe that US is waging war on Islam rather than Terrorists. Its belief that a regime change is the only solution that can solve the problems of the world is quite naive. It proposes the same thing when it comes to Iran. Seymour M. Hersh, in journal â€Å"Fact: Annals of national security† had mentioned his conversation with Patrick Clawson, an Iran expert who is the deputy director for research at the Washington Institute for Near East Policy and who has been supporter of President Bush, who clearly spoke of regime change the ultimate solution. He said, â€Å"So long as Iran has an Islamic Republic, it will have a nuclear-weapons program, at least clandestinely. The key issue is therefore, how long will the present regime last? † This archaic view that regime change or toppling of government in another country and forcing them to â€Å"democracy† has never worked in bringing the much desired goal of the war – peace. In fact, statistics have shown that the transition period from any kind of rule to democracy has always been bloody and nations become quite war-prone (Democratization and war). The most recent examples are, of course, Afghanistan and Iraq, which are facing gruesome infighting among themselves. So why is America so bent upon making a regime change in those countries? Apart from the apparent reasons of dismantling the network of terrorism, experts are of the view that it is also the question of who controls the oil in the future that has been a major driving force behind the American policy. Middle East is the home for oil throughout the world and it is the control of oil that is US after. With its fast disappearance and soaring prices (reasons partly because the war that US is waging), the control of the oil fields will definitely be beneficial for America. In fact, the one who controls oil in the future is the undisputed king. This goes in line with the policy of US for whom displaying its authority is very important as it seems to be losing the crown to the exponential growth of China. Therefore, attacking Iran is also a desperate attempt by US to reiterate that it is America that is still calling the shots. However, attacking Iran has its own dangers. The most important and the immediate is the image of US in the Islamic world. Its continuous attacks on Islamic nations has made it poised against Islam and has become quite unpopular in the Middle East. If not anything else, America through these attacks is only getting successful in inviting the wrath of the people living there. In a conversation with Seymour M Hersh, Richard Armitrage was echoing the same sentiments – â€Å"What will happen in the other Islamic countries? What ability does Iran have to reach us and touch us globally – that is, terrorism? Will Syria and Lebanon up the pressure on Israel? What does the attack do to our already diminished international standing? And what does this mean for Russia, China and the U. N Security Council? † Yet how many in Washington will consider these questions? According to Seymour, there are people out there who believe it is the way to operate! If domestic politics are reasons enough to wage war, the role of the decision maker is of paramount importance. It is the head who declares wars and in this case Bush has quite a penchant for declaring wars. It is widely believed that Bush will declare war against Iran before leaving the White house. In fact, President Bush believes that â€Å"He must do what no democrat or Republican, if elected in the future, would have the courage to do, and that saving Iran is going to be his legacy†. The personal ambition of Bush also seems to make the fear of turning Teheran in to a sea of fire in to reality. Moreover, with the failure of Iraq where they achieved instant victory but not a decisive one, Bush administration is looking out for scapegoats in a large way. Iran with its close proximity with Iraq is believed to be a supplier of arms and ammunitions to the Shiite attackers in the troubled Iraq. Those attacks are not only killing innocent Iraqis but also resulting in the death of hundreds of American troops out there. In short, it is a personal failure for Bush as a president as he forced his military in to war for no reasons. It becomes very important for him to fathom some pride and Iran seems to be a ripe case. One House member told Seymour when speaking of Bush â€Å"The most worrisome thing is that this guy has a messianic vision†. Therefore, you have President Bush waiting to bomb Iran at the slightest pretext. But how can attacking Iran solve the Iraq problem? The strategy that is being followed by the Americans is to start infighting in Iran and force it to take some irresponsible action like an up in the activities along the Iraqi border. The first response to any of American disturbance in Iran is believed to be given across the Iraq border which presently houses many American troops. The white house hopes to take advantage of that situation and make it an excuse to attack Iran. This reason is widely believed to work as the blame of first strike can always be switched to Iran and America will only be fighting for â€Å"Safeguarding† its citizens. Combining the above reasons, America declaring war on Iran seems to be a matter of time. The systemic, domestic politics and decision maker reasons a need for another war. The attack on Iran will accomplish three important factors for America. 1. America is believed to be the favorite target for the terrorists and its war on terrorism is necessary to protect itself as a nation. Moreover, this would give the image of the departing super power the much needed boost. An attack on Iran will give the masculine quality to the nation that it believes will spread â€Å"awe† across the world. 2. The second and more compelling reason for the attack is the role that domestic politics plays in this issue. Attack on Iran will bring about a regime change which will help America post â€Å"Freedom† there. This in other words means another puppet government that would act on the whims of US. This is quite beneficial as this gives it direct control over the oil fields of Iran along with Iraq’s, thanks to the WMD ghosts. So, that means with a single strike, not only do they believe that terrorism and nukes will be taken care of but also the oil fields. 3. The third reason is President Bush. His stint as President of America has mainly been marred by Wars. If in the past it was Afghanistan, now it is Iraq. Apparently, both have them have been failures as there have been no decisive victories. The victories have only been fast as is expected from a war between the super power and a starving nation. Iran war will give him the much needed boost to his image as this war can be a golden opportunity to pass the blame on Iran for the Iraq fiasco. Taking all these reasons into considerations, attack by America on Iran for possessing Nukes is quite imminent. Experts say Iran is still five to ten years away from developing any kind of weapon. However, America is bent upon going ahead with its plans. Therefore, nukes or no nukes, Iran is the golden opportunity to accomplish a lot many tasks. Nuclear disarmament is just one of the small ones.