Marketing and Supply Chain Management - 22997 Words

ch1 Student: ___________________________________________________________________________ 1. Google, Facebook and YouTube are all innovative, and each company has succeeded because it provided value to its customers. True 2. Marketing is an activity that only large firms with specialized departments can use. True 3. False The group of firms that makes and delivers a given set of goods and services is known as a supply chain. True 9. False The goals of marketing promotion are youth, style, and sex appeal. True 8. False Thoughts, opinions, and philosophies fit the concepts of neither goods nor services, and they cannot really be marketed. True 7. False The four Ps include persistence,†¦show more content†¦E. design new product offerings for other market segments. 22. Which of the following is a core aspect of marketing? A. Satisfying the firm s wants and needs B. Creating universal coverage C. Instilling self-sufficiency D. Making product, place, promotion, and price decisions E. Working with the creative people in ad agencies 23. Which of the following is NOT one of the key questions which must be asked when making marketing decisions? A. How is the product to be designed? B. How much should the product cost? C. Where should the product be promoted? D. How will the product be delivered to the customer? E. Whose responsibility is it to ensure customer service representatives handle returned merchandise properly? 24. Fiona has developed a new software application that automatically reconfigures accounting information based on the standards used in each country. Her product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions she will have to make? A. How the software will be promoted? B. What price to charge? C. What distribution channels to use? D. Where to introduce the software? E. How many software products typically fail? 25. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, including all of the following EXCEPT: A. product. B. place. C. performance.Show MoreRelatedGlobal Marketing And Supply Chain Management Essay938 Words   |  4 Pages†¢ Global Marketing and Supply Chain Management CH18 †¢ Global Supply Chain Strategies. o Implement Efficiency/Cost Strategy. Focus on the low-cost labor, offshore development and manufacturing. †¢ Preferable strategy in the early stage offsetting operations in Cambodia. †¢ Probing the market. o After establishing on the Cambodian market implement Flexibility strategy. †¢ Being a worldwide recognizable brand, the flexibility strategy is the must for the company. †¢ Develop products that are availableRead MoreMarketing: Supply Chain Management and Zara2184 Words   |  9 Pagestoll-free-number channel. In 1995, Progressive moved into the future by becoming the first major insurer in the world to launch a Web site. In 1997, customers could buy auto insurance policies online in real time. COMPANY 1. Apply the concept of the supply chain to Progressive. 2. Using the model of consumer and business channels found in the chapter, sketch out as many channels for Progressive as you can. How does each of these channels meet distinct customer needs? 3. Discuss the various waysRead MoreMarketing Procedure And Supply Chain Management System Essay1168 Words   |  5 Pagesbusiness idea in which he is keen to endow. I asked him to share the thoughts with me in detail. Then he explained, what he wanted to do, how to implement the thinking, approximate cost, budget, tentative loss-profit calculation, marketing procedure and supply chain management system etc. I found out that the proposal is new in Bangladesh and may be feasible if he can run it properly. Then I asked him to prepare a pitch deck for it. He replied, how about the pitch and how to do it. I informed that whatRead MoreThe Effect of E-Commerence on Supply Chain Management and Marketing in the Fashion Industry3136 Words   |  13 Pages‘Electronic commerce and the Internet are fundamentally changing the nature of supply chains, and redefining how consumers learn about, select, purchase, and use products and services’ (Sreenivas, 2007) According to Barnes and Lea-Greenwood (2006) and Berger (n.d), mass-communication has allowed consumers greater access to information and consequently the performance gap between companies can no longer be hidden. With the introduction of e-commerce, how consumers behave and what they demandRead MoreCulture Mistakes by Pizza Hut1311 Words   |  6 Pages2010. Donovan  , R. Michael (2005).  Effective Supply Chain Management (Movahedi et al., 2009, defining supply chain management, evolution of supply chain studies Lambert, 2008) mentioned by Cooper et. al., 1997 Enclyclopedia of e-commerce (2009), definition of supply chain management 2007 – Springer; J Oleskow, M Fertsch, P Golinska, data mining as the efficient tool for the effective supply chain integration LIU.,F; study and explore the supply chain base on CRM, 10 Mar 2011   Tseng, D. S., CoxRead MoreSupply Chain Management For A Competitive Advantage1505 Words   |  7 Pagescompetitive advantage. It is called supply chain management and it includes all integrated activates which introduce to market place and maintain customer satisfaction. This supply chain management drives from multi- disciplinary departments such as procuring, transportation, manufacturing products, customer services, distribution of product into integrated program. Successful management will be in coordination and integrated in all these activate in an unbroken chain process. It supports and interconnectedRead MoreSupply Chain Management Strategy Planning And Operation Solution Manual1533 Words   |  7 PagesSUPPLY CHAIN MANAGEMENT STRATEGY PLANNING AND OPERATION SOLUTION MANUAL PDF Copyright  © 2014. All Right Reserved SUPPLY CHAIN MANAGEMENT STRATEGY PLANNING AND OPERATION SOLUTION MANUAL PDF Download: SUPPLY CHAIN MANAGEMENT STRATEGY PLANNING AND OPERATION SOLUTION MANUAL PDF Are you trying to find Ebook Supply Chain Management Strategy Planning And Operation Solution Manual PDF?. You will certainly enjoy to understand that today Ebook Supply Chain Management Strategy Planning And Operation SolutionRead MoreMarketing Analysis : Sift Analytics Group Essay1250 Words   |  5 Pagesattract, retain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition. Brief Background of the Company Sift Analytics Group is the leading provider of enterprise software solutionsRead MoreMcDonalds Supply Chain Management1142 Words   |  5 PagesMcDonald’s Supply Chain Supply chain management, or SCM, is concerned with managing the inputs of goods or services for final users from acquiring the raw materials through the end of the product’s useful life. The inputs of goods or services include a wide variety of activities not only in a single department in a company but also from different departments and outside the company; they are cross-functional activities that contain increasingly complex networks supply chains in the businessRead MoreAssignment 2: Chain Management at Durham International Manufacturing Company (Dimco)1373 Words   |  6 PagesAssignment 2: Chain Management at Durham International Manufacturing Company (DIMCO) Case Study Determine whether integration efforts should start with suppliers, distribution, or both. Explain the rationale for your decision. What are the basic components of a supply chain? Most companies are utilizing a five supply chain components, in order to bring products to the marketplace. The five supply chain components are Suppliers, Manufacturers, Distributors, Retailers, and Consumers/Customers. Effective

Company Profile And Philosophy Of Amazon.com, Inc.

1. Provide a (a) brief history of the company including the company profile and philosophy. Amazon.com, Inc., is an e-commerce company that offers that offers a vast range of products through its website. It operates in two segments, North America and International. The North American segment focuses on retail sales, while the international segment focuses on the operations done through its international websites such as www.amazon.co.uk. Through its website, the company offers instant videos, digital music, Amazon Cloud Drive, and other various products. The company offers its own products and third-party products through its website and mobile application. It also manufactures and sells electronic devices such as the Fire Tablets and†¦show more content†¦Jeff Bezos then debuted the company website on July 1995 and it soon became the number one book site on the World Wide Web. The website let customers select a book title, order books with the credit card, and the order would be shipped in a few days. The company did not have a warehouse, since orders were placed directly through wholesalers and publishers. Jeff Bezos initially operated from his garage until his success grew and moved to an office in Seattle that served as customer support, shipping and receiving area. A month after launching the website, the company had filled orders from all United States and 45 other countries. Amazon.com was created as a customer-friendly website and it relates to all types of customers. In May 1997, the company went public. The initial public offering was three million shares of common stock. In October 1997, Amazon became the first Internet retailer to reach one million customers from all United States and now 160 countries. The company now had a revenue of $147.8 million in yearly sales. In 1998, Amazon.com was the third largest bookseller in the United States. That same year Amazon.com diversified into Europe by acquiring Bookpages and Telebook, two large online book sellers. The company also acquired Internet Movie Database which would mark the expa nsion of their items for sale. In 1998, the company also entered into the online music store business. By 1999, the company had added new products to its

Why We Crave Horror Movies Sample Essay Example For Students

Why We Crave Horror Movies Sample Essay Here is an essay I am composing for my English 101 category. Any advice or unfavorable judgment would be helpful and really much appreciated. The full text of King’s essay is available at the terminal of the article for mention. An Excuse for Horror: Stephen King’s â€Å"Why We Crave Horror Movies† The first Stephen King novel I read. Christine. was chilling. Wyrd. creepy. and unusual. But I loved it. The 2nd. Carrie. was even less normal. and I was enthralled by it. excessively. How could these horror narratives of a obsessed. murderous auto and a supernatural. misunderstood. vindictively homicidal adolescent be a narrative for anyone other than pre-pubescent male childs? That is precisely what Stephen King sets out to explicate through wit and metaphor—in a startlingly dry way—in his essay. â€Å"Why We Crave Horror Movies. †Stephen King approaches the topic of why people want to read such freaky absurdness from the angle of horror films. From this place. he jumps right into his thesis: â€Å"When we pay our four or five vaulting horses and place ourselves at tenth-row centre in a theatre demoing a horror film. we are make bolding the incubus. † In other words. Mr. King says that horror films are humankind’s method for touching on the basal side of its corporate psyche. He illustrates this point most efficaciously with the ghastly metaphor. which seems to go cardinal to his statement of the thesis: The horror movie has become the modern version of the public lynching. ( †¦ ) The possible lyncher is in all of us ( excepting saints. yesteryear and nowadays ; but so. most saints have been crazy in their ain ways ) . and every now and so. he has to be let loose to shout and turn over about in the grass. In other words. harmonizing to Mr. King. the viewing audiences of horror films are pleasing in the hurting and torment depicted in the characters—with buttered popcorn. no less—in much the same manner that the Gallic labor watched the decapitations of the nobility during the Gallic Revolution. This upseting fable is an attention-grabber ; it ironically rivets the reader’s attending in precisely the same manner Mr. King describes the pull of horror narratives. This sarcasm shows up once more when he sarcastically quotes the dead babe gag: â€Å"‘What’s the difference between a truckload of bowling balls and a truckload of dead babies’ ( You can’t unload the truckload of bowling balls with a pitchfork. ) † This macabre joke serves two intents: it provides an illustration of human nature’s desire to laugh at the hurting of others. while at the same time repeating the same point by really entertaining the reader! Of class. Mr. King is a horror author himself. so at that place does look to be some prejudice in his statement ; that is. he is supporting his ain art. Staying off from facts. Mr. King gathers his chief points from his ain sentiments and theories. This tactic is really effectual. nevertheless. for Mr. King’s acute head seems to pick out logical—and scarily accurate— observations of human nature. For illustration. he says people go to horror flicks to turn out â€Å"that we are non afraid† . â€Å"to set up our feelings of indispensable normality† . â€Å"to have fun† . and to vent our insane side. Mr. King’s bias because of experience has another side to it ; the ample endowment for being originative he has honed through decennaries of composing makes every point interesting. Each thought is able to hit place in the head and bosom in a manner that traditional commentary would non. Mr. King says that everyone has an insane side. merely in differing amounts—or as he termed. â€Å"sanity becomes a affair of grade. † He reinforces this statement with the contemporary illustrations of the highly insane Jack the Ripper and the Cleveland Torso Murderer. stating that if you are that insane. so society will â€Å"clap you off in the amusing farm. † These existent life illustrations are good known ; and even those who have non heard about these sociopaths understand Mr. King’s allusion to really insane people. Following. he provides a contrast to the utmost moonstruck with the mundane insane—and rather comical—examples of comparatively normal foibles: nose-pickers and those who talk to themselves. .u6c26328851faf6956bdd74e686f56020 , .u6c26328851faf6956bdd74e686f56020 .postImageUrl , .u6c26328851faf6956bdd74e686f56020 .centered-text-area { min-height: 80px; position: relative; } .u6c26328851faf6956bdd74e686f56020 , .u6c26328851faf6956bdd74e686f56020:hover , .u6c26328851faf6956bdd74e686f56020:visited , .u6c26328851faf6956bdd74e686f56020:active { border:0!important; } .u6c26328851faf6956bdd74e686f56020 .clearfix:after { content: ""; display: table; clear: both; } .u6c26328851faf6956bdd74e686f56020 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6c26328851faf6956bdd74e686f56020:active , .u6c26328851faf6956bdd74e686f56020:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6c26328851faf6956bdd74e686f56020 .centered-text-area { width: 100%; position: relative ; } .u6c26328851faf6956bdd74e686f56020 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6c26328851faf6956bdd74e686f56020 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6c26328851faf6956bdd74e686f56020 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6c26328851faf6956bdd74e686f56020:hover .ctaButton { background-color: #34495E!important; } .u6c26328851faf6956bdd74e686f56020 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6c26328851faf6956bdd74e686f56020 .u6c26328851faf6956bdd74e686f56020-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6c26328851faf6956bdd74e686f56020:after { content: ""; display: block; clear: both; } READ: Women In Combat Analysis EssayThese existent life illustrations are good known or—in the instance of the more normal nose-picker—commonplace ; even those who have non heard about the two sociopaths understand Mr. King’s allusion to really insane people. This usage of everyday illustrations makes his audience comfortable with the text—and. in bend. the subject of the essay—by giving them something to associate to. Mr. King once more takes the chance to throw a touch of wit in when he mentions that â€Å"neither of those two amateur-night sawboness. † Jack the Ripper and the Cleveland Torso Murderer. â€Å"were of all time caught. heh-heh-heh. † Mr. King begins his decision with a few sentences that really about repeat his thesis: â€Å"The mythic horror film. like the ill gag. has a soiled occupation to make. It intentionally entreaties to all that is worst in us. It is morbidity unfettered. or most basal inherent aptitudes allow fee. our nasty phantasies realized. † This restatement adequately summarizes the chief points of the whole essay. and besides provides a good connexion to the beginning of the essay. This connexion facilitates the flow from the thesis through the essay by supplying a finish for the transitory paragraphs in the center. Metaphorically. if the chief organic structure of the essay is a span. so the thesis and its ultimate reverberation are the riversides on either side—without both Bankss. the span would non travel anyplace. Without Mr. King’s disposed decision. his statements for why people love horror would look to roll. The terminal of Mr. King’s decision contains illustrations of all the persuasive tactics he used in his essay ; so. it is a decision of rhetorical form every bit much as sentiment.To wrap up the essay. Mr. King once more uses his most-often used idiom—metaphor:â€Å"For myself. I like to see the most aggressive of ( †¦ ) as raising a trapdoor in the civilised prosencephalon and throwing a basket of natural meat to the hungry alligators swimming about in that subterraneous river beneath. † Finally. Mr. King ties the alligator metaphor to an allusion to The Beatles’ classic vocal â€Å"All You Need Is Love† . supplying a concluding mention to pop-culture.â€Å"It was Lennon and McCartney who said that all you need is love. and I would hold with that. Equally long as you keep the gators fed. † Mr. King’s essay. â€Å"Why We Crave Horror Movies. † is a alleviation to read ; for while before I read the essay I felt guilty about reading such bloodstained literature—not to advert immature. now I have an alibi.

The Duchess of Malfi Essay Paper Example For Students

The Duchess of Malfi Essay Paper The imagery combined with Websters poetic flair is what, in my opinion, makes his tragedies even more powerful than those of Shakespeare as the audience are given so much more than what they see on the stage. The themes of death and disease in Websters plays can also be seen as a structural device. The imagery of blood and hell is contrasted with beautiful descriptions of jewels and nature. This balance of imagery and its relative timing within the play makes the work flow smoothly and allows the audience to enjoy a glimmer of light amongst the dark images and actions. We will write a custom essay on The Duchess of Malfi Paper specifically for you for only $16.38 $13.9/page Order now This is perhaps a device which mirrors the tragicomedy within Websters plays. The love that is felt is real, passionate love. The hate and envy is also very real. This is reflected in Websters metaphors for both good and evil which are not always explicit. Reversed and indirect imagery is often employed to emphasise the contrasts in the play and in the individual characters themselves. An example of this is the devil in crystal (IV. ii. 84), a line spoken by Brachiano of Vittoria in The White Devil. The duality seen in the character of Vittoria makes her seem more alive. The paradox of her beauty (both physically and socially) and her evil is expressed here. The idea of balance in the plays makes Webster seem less obsessed with death than obsessed with death as the most powerful image known to man. Websters death scenes and last words are probably the main feature which distinguishes him entirely from his contemporaries. The death scenes linger and are drawn out with eloquent speeches and characters who have fallen silent after they are struck down only to return for a few, valuable words before they finally die. Again the use of caesuras within sentences becomes more frequent to make the words more poignant and to emphasise the horror and finality of death. In The Duchess of Malfi among the final utterances of the Duchess are the lines: I know death hath ten thousand several doors For men to take their Exits: and tis found They go on such strange geometrical hinges, You may open them both ways: (IV. ii. 215-8). The overruns and caesuras make the sentence unfold like a plot. The rhythm is lost and the sentence takes the form of free verse, reflecting the freedom of death after a life of subservience. The views of death portrayed by Webster in his plays are diverse. They are beautiful and haunting, desolate and awful. He makes his characters portray the pain of death and also the overwhelming release and often shows the state of hopelessness which results in an almost complete lack of any emotion. In The White Devil Flamineo and Vittoria remain defiant in death3. Flamineo declares that I do not look Who went before, nor who shall follow me; No, at myself I will begin and end. (V. v. 223-5) Webster uses last words to such effect that he gives characters two or three death speeches or makes them continue in dialogue with another character until their demise. Unlike many other plays the death is not reserved for the last scene or even the last act. Webster surprises us by bringing death about at unlikely times and often too quickly after the plans have been made for a characters murder, for example in the dumbshows in The White Devil which occur in Act II. This gives the audience a sense of the uncertainty and spontaneity of death. Another view may be that Webster is in fact not obsessed with death as much of his work focuses on the corruption of the state and the lives of the murderers rather than engaging the audience completely with those who are about to die. He is concerned with all the issues surrounding death rather than death itself. The imagery of death is very powerful and may be the most effective way of getting a desired reaction from the audience. In comparison with his contemporaries Webster, in my opinion, does not seem obsessed with death and disease. Poets such as Donne write about death and also death into poems on other matters entirely as metaphor: .ua6946d081d9d697f9cae132f0ba38e04 , .ua6946d081d9d697f9cae132f0ba38e04 .postImageUrl , .ua6946d081d9d697f9cae132f0ba38e04 .centered-text-area { min-height: 80px; position: relative; } .ua6946d081d9d697f9cae132f0ba38e04 , .ua6946d081d9d697f9cae132f0ba38e04:hover , .ua6946d081d9d697f9cae132f0ba38e04:visited , .ua6946d081d9d697f9cae132f0ba38e04:active { border:0!important; } .ua6946d081d9d697f9cae132f0ba38e04 .clearfix:after { content: ""; display: table; clear: both; } .ua6946d081d9d697f9cae132f0ba38e04 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua6946d081d9d697f9cae132f0ba38e04:active , .ua6946d081d9d697f9cae132f0ba38e04:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua6946d081d9d697f9cae132f0ba38e04 .centered-text-area { width: 100%; position: relative ; } .ua6946d081d9d697f9cae132f0ba38e04 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua6946d081d9d697f9cae132f0ba38e04 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua6946d081d9d697f9cae132f0ba38e04 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua6946d081d9d697f9cae132f0ba38e04:hover .ctaButton { background-color: #34495E!important; } .ua6946d081d9d697f9cae132f0ba38e04 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua6946d081d9d697f9cae132f0ba38e04 .ua6946d081d9d697f9cae132f0ba38e04-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua6946d081d9d697f9cae132f0ba38e04:after { content: ""; display: block; clear: both; } READ: Prostitution: The Uncontrolalble Vise EssayThe Dampe When I am dead, and Doctors know not why, And my friends curiositie Will have me cut up to survay each part, (1-3) This obsession may be a reflection of the times in which they were living, namely of the plague. Shakespeare and numerous contemporary playwrights and poets use the theme and imagery of death and disease, especially in tragedies, to emphasise the awful facts of life ending. It seems that Websters contemporaries appear less obsessed with death as they have written comedies and other works to balance their opinions. Death is an important feature of Websters work as a tragedian but not the only important feature. His poetry and imagery fit well together and the balance in his work is impressive. Death and disease featured heavily in the world in which he was writing and those he was writing for. This is apparant not only in his own work but in most other work of the time. 1 From Simon Trusslers commentary of The White Devil, Methuen, p. xxvi. 2 The italics here are my own to show the amount of imagery in just one short speech. 3 Dollimore, p244.