Marketing and Supply Chain Management - 22997 Words

ch1 Student: ___________________________________________________________________________ 1. Google, Facebook and YouTube are all innovative, and each company has succeeded because it provided value to its customers. True 2. Marketing is an activity that only large firms with specialized departments can use. True 3. False The group of firms that makes and delivers a given set of goods and services is known as a supply chain. True 9. False The goals of marketing promotion are youth, style, and sex appeal. True 8. False Thoughts, opinions, and philosophies fit the concepts of neither goods nor services, and they cannot really be marketed. True 7. False The four Ps include persistence,†¦show more content†¦E. design new product offerings for other market segments. 22. Which of the following is a core aspect of marketing? A. Satisfying the firm s wants and needs B. Creating universal coverage C. Instilling self-sufficiency D. Making product, place, promotion, and price decisions E. Working with the creative people in ad agencies 23. Which of the following is NOT one of the key questions which must be asked when making marketing decisions? A. How is the product to be designed? B. How much should the product cost? C. Where should the product be promoted? D. How will the product be delivered to the customer? E. Whose responsibility is it to ensure customer service representatives handle returned merchandise properly? 24. Fiona has developed a new software application that automatically reconfigures accounting information based on the standards used in each country. Her product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions she will have to make? A. How the software will be promoted? B. What price to charge? C. What distribution channels to use? D. Where to introduce the software? E. How many software products typically fail? 25. Marketing traditionally has been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, including all of the following EXCEPT: A. product. B. place. C. performance.Show MoreRelatedGlobal Marketing And Supply Chain Management Essay938 Words   |  4 Pages†¢ Global Marketing and Supply Chain Management CH18 †¢ Global Supply Chain Strategies. o Implement Efficiency/Cost Strategy. Focus on the low-cost labor, offshore development and manufacturing. †¢ Preferable strategy in the early stage offsetting operations in Cambodia. †¢ Probing the market. o After establishing on the Cambodian market implement Flexibility strategy. †¢ Being a worldwide recognizable brand, the flexibility strategy is the must for the company. †¢ Develop products that are availableRead MoreMarketing: Supply Chain Management and Zara2184 Words   |  9 Pagestoll-free-number channel. 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